IBC puts emphasis on sports with Saturday conference sessions

With the London Olympic Games now in the rear-view mirror and the 2014 FIFA World Cup on the horizon, sports content is the at technical, economic, and creative epicenter of the broadcast industry. With that in mind, this year’s IBC in Amsterdam will feature a variety of sessions on Sept. 8 that address the latest developments in the industry and challenges facing sports broadcasters today.

New for 2012, IBC will be trialing a brand-new Web service, which will record and stream selected sessions featured in the Forum. On-demand sessions will be released at the end of each conference day to all visitors at www.ibc.org between Thursday 6 Sept. and Sunday 9 Sept. and will be available for viewing after the show.

IBC will also provide an opportunity for all delegates to revisit those all-important conference sessions by purchasing their audio and visuals as well as the technical papers. Or attendees will be able to purchase them for colleagues who were unable to attend or missed key sessions.

CLICK HERE for more information.

Here is a look at three of the sports-focused sessions that will take place at IBC on Saturday 8 Sept.:

09:30 – 11:00: The London 2012 Debriefing: Analysing the Summer Olympic Games
In this first major post-Olympics forum, Barbara Slater, Director of Sport, BBC, compares notes with a distinguished international panel of broadcasters, recounting the challenges and triumphs of broadcasting the world’s biggest sports event. With privileged access to Olympics 2012 footage, IBC audiences will be the first people in the world to get a complete analysis of how it all went down behind the scenes, with particular emphasis on the unprecedented degree of multiplatform streaming.
Darryl Jefferson, Director, Post Production Operations and Highlights Factory Project, NBC
John Barton, Director of Sport, Asia Pacific Broadcasting Union
Pedro Rolla, Global Media Director, Terra

11:30 – 13:00: Turning Olympic Games Spectators Into Participants: Broadcast Tools & Technology of London 2012
Sports coverage is evolving from linear edited feed into a user-controlled package of on-demand replays, clips, live streams, and rich, graphical data on second screens, in the home, and in stadia. Showing what is possible today and what can be achieved tomorrow are visionaries in sports technology.
Luc Doneux, Head of APAC, EMEA & Events, EVS
Jim Irving, Commercial Director, Deltatre
Eisuke Tsuyuzaki, Chief Technology Officer, Panasonic

14:00 – 15:30: Brazil 2014: The Road to the Next FIFA World Cup
Production planning is already advanced for the next major global sports event on the calendar: the 2014 FIFA World Cup. With goal-line technology greenlighted for the tournament, we look at the technical and logistical challenges of delivering this massive media event in a country the vast size of Brazil. Will Super Hi-Vision make an appearance? How many matches will be transmitted live in 3D? What innovations in production and presentation can we expect?
Chair: Ken Kerschbaumer, Editorial Director, Sports Video Group
Niclas Ericson, Director, FIFA TV
Francis Tellier, CEO of FIFA

16:00 – 17:30: Sponsored Session: Live Streaming of the 2012 Olympic Games to Connected Devices
The Olympics have long been the ultimate in appointment television, but rightsholders and streaming-media specialists combined to give audiences unprecedented on-demand access to London 2012. Go under the bonnet of one such enterprise devised by iStreamPlanet and Haivision for broadcasters including RAI and RTE in this special sponsored session.

16:00 – 17:30: The Business of Live Production: Is Transformation Overdue?
Room E102
Live events still drive premium-value programming, but their production is under increasing financial pressure. Nowhere is this more apparent than with 3D, where broadcasters are having to juggle the perception, and sometimes reality, of extra costs and potential impact on the 2D show. Is 5D, the joint 2D/3D approach adopted by sports broadcaster ESPN the solution? And if so, how can it be achieved?
Chair: Ken Kerschbaumer, Editorial Director, Sports Video Group
Alain Andreoli, President and CEO, Grass Valley

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