IBC reveals 2025 attendee and exhibitor numbers

IBC drew a crowd of 43,858 visitors to this year’s conference and exhibition, with some 1,300 exhibitors and 600 speakers.

The overall number of attendees is down slightly on last year’s figure of 45,085 visitors.

“IBC2025 has delivered real business outcomes with overwhelmingly positive feedback from attendees,” said Michael Crimp, chief executive officer of IBC.

“What struck me most was the sense of optimism and purpose — exhibitors, visitors, speakers, and partners all came here to shape the future of our industry. We look forward to continuing the journey together next year.”

With visitors from 170 countries, IBC said this year’s event “reaffirmed its role as the world’s most international media and entertainment event. From global broadcasters and content owners to established tech vendors to agile start-ups and fast-scaling disruptors, the full media and entertainment (M&E) ecosystem converged on the RAI in Amsterdam for the four-day event.”

Highlighted as a “standout feature” of IBC2025 was the debut of Future Tech in Hall 14, a new hub for emerging technologies and collaborative projects. Visitors were shown live demonstrations of generative and agentic AI, immersive and interactive media, cloud-native workflows, private 5G networks, and sustainable innovation.