At the annual SVG Europe Women event at IBC in Amsterdam on Saturday 13 September, attendees will have a chance to hear about the growth of women’s sport from a broadcast and federation perspective, with speakers from Sky Deutschland and Premier Padel.
SVG Europe Women @IBC2025, Unstoppable: Championing women in live sports broadcasting, takes place at the First Floor Restaurant at the Rai from 4pm to 6pm.
Following an update on SVG Europe Women from head of the initiative and SVG Europe editor, Heather McLean, attendees will hear from event sponsor, NEP Europe’s president, Lise Heidal. This will be followed by a conversation with Premier Padel head of broadcast, Holly Flatley, and Sky Deutschland’s director of operations, Julia Boettger.
Flatley and Boettger will discuss the growth of Premier Padel and emerging sports, how federations, leagues, and broadcasters are working to push the rising star of women’s sport onscreen across Europe, as well as their own careers behind the lens in this increasingly diverse field of live television.
Heidal comments: “SVG Europe Women is a testament to the progress our industry is making on diversity and inclusion. NEP Group is proud to stand behind this movement and remain dedicated to fostering opportunities that give women a strong voice in shaping the future of sports broadcasting. I really look forward to connecting with many of you at this year’s IBC event!”
Doors for the event open at 4pm, and the panel will take the stage at 4.30pm. After an audience Q&A, guests are invited to stay and network over drinks. At 6pm Unstoppable: Championing women in live sports broadcasting segues into the SVG Europe networking drinks, which runs until 8pm.
