Imagen goes for Platinum Sponsorship with SVG Europe to tap into the “sports ecosystem”

Imagen has again renewed its Platinum Sponsorship with SVG Europe, “in order to engage with key influencers and specialists across the sports ecosystem”, the company said.

Imagen’s video management platform enables sports organisations small and large to grow their sport by taking advantage of today’s affordable cloud technology to manage, protect and distribute their content in a coherent way.

Will Pitt, head of sport at Imagen, said: “Imagen helps a variety of sports leagues, clubs, federations and governing bodies to unlock the value in their video with enhanced functionality, control, and insight.

“We’re happy to have renewed our SVG Europe Platinum Sponsorship in order to engage with key influencers and specialists across the sports ecosystem, and demonstrate the effectiveness of our technology,” Pitt added.

Imagen recently said that by capitalising on the changing viewing habits of consumers who are increasingly turning to streaming over traditional TV broadcasts, direct to consumer services are revolutionising sports media.

It added that for sports associations, federations, leagues and even individual teams, adopting a cloud-based media management platform will allow them to store and share collections of live and on-demand footage online themselves.

This approach offers the opportunity to realise greater value from their content, to strike better partnership deals and ultimately to provide a better, more direct service to an engaged, tech-savvy fan base that wants more than traditional TV is able to offer.