Imagen platform selected by BBC Media Action to archive video content
Imagen has become a corporate partner of BBC Media Action, the BBC’s international development charity. Joining an elite group of companies helping the charity to transform lives through media in some of the poorest, hardest-to-reach parts of the world, Imagen’s award-winning Enterprise Video Platform will be used to archive video content across the fragile and conflict-affected societies where they work.
The project’s main aim is to implement an online multimedia archive enabling the BBC Media Action teams working around the world to easily and efficiently share their editorial content, ultimately bringing the teams closer together and encouraging collaborative working. The large library of media content, aimed at bringing lasting change to people’s lives, will be available to all the charity’s staff through a dedicated Imagen video portal instead of the multiple platforms where they are currently stored. In addition, the business development teams will be better able to find appropriate material to demonstrate their portfolio to potential donors so that they can continue their work.
BBC Media Action produces more than 200 hours of video per year, including TV and radio dramas, radio discussion, magazine shows, and public service broadcasts, reaching over 200 million people in 28 countries.
The site will be branded and customised for BBC Media Action. It will also enable staff to search the library and access the content anywhere in the world across multiple devices.
David Goldesgeyme, head of corporate partnerships at BBC Media Action, said: “We very much welcome Imagen’s valuable partnership. Our new digital archive will transform the way we access our content, both in the UK and, more importantly, throughout our 19 country offices. As a media-based charity, Imagen’s expertise is central to our work and we are delighted to be working with them on this exciting project.”
Tom Blake, CEO of Imagen EVP, added: “It’s great to hear how Imagen can help improve the lives of so many people – on a global scale. We fully support the work of BBC Media Action and its aims – and as video management specialists it seems appropriate that we can keep this important content safe for the long term and deliver a great experience for users.”