Imagen publishes new white paper on the ongoing evolution of video distribution

Newly available from Imagen is a white paper examining the challenges of distribution for rights holders in a shifting technolgical landscape. ‘Building Better Video Distribution for a Changing Audience’ draws on an exclusive survey of rights holders and key industry professionals to look at how sports organisations are dealing with increased demand for content, changes in consumption habits, and ferocious competition for audience share.

The white paper provides an opportunity to learn more about challenges facing rights holders in a shifting technological landscape, as well as fresh opportunities for sports brands and content owners to increase engagement with their audience and generate new revenue from near-live and archive video.

Topics covered include:

Challenges of serving multiple audiences across multiple platforms

Social media – are rights holders able to keep up with demand?

Building profile and brand with near-live content

Converting archive into compelling programming

The rise of machine learning and automation

Case study: Premier League Archive

To access the white paper, and download it in full, please visit:

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