Imagine Communications is set to acquire Pixel Power, a wholly owned subsidiary of Rohde & Schwarz. The transaction represents a strategic alignment for both companies, enabling Imagine to offer broadcast customers an extensive portfolio of live production and playout solutions while allowing Rohde and Schwarz to focus on its core operations in test & measurement, technology systems, and networks and cybersecurity. The acquisition is expected to close in 2025 and is subject to customary closing conditions.
The acquisition enables Imagine to immediately broaden its live production ecosystem and playout offerings via integration of Pixel Power’s software-defined, deploy-anywhere platforms, bringing together complementary approaches, technologies, and engineering expertise that will provide customers with deeper integration possibilities and a broader set of tools.
The addition of Pixel Power’s Prismon multiviewer, which delivers master control and cloud capabilities, will complement the ultra-low-latency production capabilities of Imagine’s SNP Multiviewer and enable Imagine to offer a comprehensive portfolio of IP and IP-hybrid multiviewer solutions.
With a development team based in Cambridge, UK, Pixel Power has a rich history in graphics and playout workflows and advanced multiviewer and monitoring systems. Imagine will maintain the Cambridge facility, combine Pixel Power’s existing support with Imagine’s care and services team, and fully support all current global customers and the installed base for Pixel Power’s Prismon, Gallium and StreamMaster platforms.
“We are proud of the achievements of Pixel Power, and we are confident that Imagine is the right home for their continued growth and expansion,” said Thorsten Sauer, CEO of Pixel Power and VP media solutions of Rohde & Schwarz. “This move allows us to focus more deeply on our core operations and customer base while ensuring that we pass the reins to a new owner who cares deeply about our customer base and will take the business to the next level.”
“We’re excited to welcome the talented Pixel Power team to the Imagine family,” said John Mailhot, senior vice president, product management, at Imagine Communications. “This acquisition enhances our ability to deliver innovative, business-driving solutions for our customers, and we’re proud to continue building on the strong foundation established under Rohde & Schwarz.”
“This alignment not only opens up exciting new opportunities to scale our innovation, but also ensures customers benefit from more tailored solutions, improved support, and a stronger foundation for evolving workflows,” added James Gilbert, deputy CEO of Pixel Power. “Our team is energised by the possibilities ahead and ready to help in shaping the next chapter of broadcast technology.”
