Imagine Communications expands strategic relationship with Hewlett Packard Enterprise
Imagine Communications has announced an expansion of its relationship with Hewlett Packard Enterprise (HPE) designed to enable communications service providers (CSPs) and other broadcast and media companies to construct video production, playout and distribution facilities that deliver greater scale, flexibility, performance and reliability. The strengthened relationship forms a framework for HPE to resell Imagine Communications’ entire product portfolio virtually worldwide and aligns Imagine Communications’ core products with HPE’s software, hardware and services solutions.
The enhanced relationship is supported by a broad go-to-market strategy that targets content distributors, aggregators and broadcasters operating in all segments of the industry, and extending into government, sports venues, corporate and houses of worship markets. The new alliance creates a strategic partnership focused on the modernisation of broadcast, distribution and new media facilities. This partnership will utilise HPE’s Communications & Media Solutions (CMS) systems integration organisation.
The pairing of the businesses marks a milestone in the ongoing fusion of the media and entertainment and IT industries, as well as the overall transformation of video production, playout and distribution operations to IP, cloud, and virtualisation. The collaboration is being driven by dramatic shifts in video consumption habits that demand a transition of operations to more flexible, versatile and agile production and distribution environments.
“Two of the most influential technology innovators in their respective industries are teaming up to provide service providers, TV networks, broadcasters, new media and enterprise companies with exactly what they need to meet today’s, as well as tomorrow’s, challenges,” said Charlie Vogt, CEO, Imagine Communications. “By combining Imagine Communications’ market-leading video portfolio with Hewlett Packard Enterprise’s market-leading storage, compute and networking technology, the two companies are helping to accelerate the transition to IP-based, software-defined virtualised facilities that are the future of the media and entertainment industry.”