IMG Arena secures data distribution partnership with 19 European football leagues and competitions
Sports content and technology business IMG Arena has been appointed as the official fast betting data partner for 19 European football leagues and 44 competitions, including top and lower tiers of domestic leagues, domestic cups, super cups and women’s football competitions.
IMG Arena will capture live game data in stadiums from over 8,500 matches a season and distribute it to hundreds of licensed sportsbook operators around the world in under a second.
The deal with the leagues was secured following a competitive tender process that was supported by the Association of European Professional Football Leagues (The European Leagues) and will run from the 2022-23 or 2023 seasons.
The leagues involved are Austrian Bundesliga, Belgium Pro League, Czech League Football Association, Danish League, Finnish Football League Association, DFB (on behalf of 3. Liga and Frauen-Bundesliga), Super League Greece and Israeli Professional Football League. The Professional Football League of Kazakhstan, Latvian Optibet Virslīga, Dutch Eredivisie, Dutch Coöperatie Eerste Divisie, Norwegian Professional Football League, Liga Portugal, Romanian Professional Football League, Serbian Super Liga, Slovak Fortuna Liga, Föreningen Svensk Elitfotboll and the Swiss Football League are also part of the deal.
Jacco Swart, managing director of The European Leagues, said: “We are pleased to have supported our members as they form an exciting new partnership with IMG Arena. It marks a new era for European football data and is a true reflection of our mission to enhance and protect the national competitions run by the domestic leagues.
“The new co-operation marks a continuation of our strategy to help our members manage both the integrity and growth of the competitions they organise in a rapidly evolving sports data landscape.”
Freddie Longe, EVP and managing director of IMG Arena, said: “This new relationship with The European Leagues will be transformational for our business and reinforces our position as a global leader in sports data capture and distribution technology.
“We are passionate about protecting the integrity of sport and have had a consistent position and commitment to distribution of official content since our launch in 2012.”