IMG inks three-year deal with Beach Soccer Worldwide

IMG Media has signed a three-year deal as media rights partners with Beach Soccer Worldwide (BSWW). The agreement, for 2013-15, will see IMG Media promote the growing sport of beach soccer and distribute HD TV and digital broadcasts for over 20 events to the European and Asian markets.

These will include representing BSWW in all FIFA Beach Soccer World Cup 2013 – Qualifying Tournaments, including Europe, CONMEBOL and CONCACAF.  Other events IMG will market include the European Beach Soccer League, BSWW Mundialito, Clubs Mundialito and the Beach Soccer Intercontinental Cup.

Alex Soriano, head of communications & TV, Beach Soccer Worldwide, says: “Beach soccer has a much higher profile than ever before and with audiences and popularity growing, we needed to explore new ways of maximizing our TV and media revenues. We are a universal sport and we needed a company who could provide a global platform for us to help promote our sport to new audiences. IMG Media has an excellent track record and offered us the most attractive overall package.”

Enric Rojas, head of media affairs Spain and Portugal, IMG Media, adds: “Beach soccer has experienced a rapid growth in a relatively short time, especially since the inception of the first FIFA Beach Soccer World Cup in 2005. There’s no doubt that the spectacle of skills and tricks has enabled the sport to appeal to a new and broad range of audiences – both football fans and general sports lovers. The tournaments take place on some of the most stunning beaches in the world and makes for exciting and very watchable television and we are excited to be working with BSWW in helping them to grow the appeal of the sport even further.”