IMG Media deploys LiveU’s LU60 for Golfing World

IMG Media TV-owned online golfing channel, Golfing World, is using LiveU’s flagship LU60 live video transmission system to enhance its streaming output, which is especially relevant as it has just added ‘Golfing World Daily’, a daily, 10-minute magazine show billed as ‘your lunchtime golf fix’, to its output.

David Salmon, Assistant Producer, said: “LiveU’s cellular backpack technology provides the ability to access events effectively and in good video quality without the substantial costs associated with traditional methods. You only have to look at the growth of online video – and the increase in quality – to see how important it is to service that medium. We’re happy with this live video technology, the way it works and the service provided.”

LiveU’s LU60 backpack is being deployed to bring the wider world of golf to screens globally using aggregated wireless networks for content acquisition. This includes player interviews, coverage of golf master classes and demonstrations of new technologies from manufacturers. Golfing World is taking advantage of the technology’s roaming capabilities, allowing easy international reach.

And if you haven’t come across it before, the LU60 is the industry’s first bonded 3G/4G LTE backpack with proprietary RF technology for superior resiliency, up to 1080 HD video and sub-second latency for a satellite-like experience.

Ronen Artman, LiveU’s VP Marketing, adds: “The world of video is rapidly changing, both in terms of acquisition and consumer access. LiveU’s technology is servicing this and other evolving markets by allowing the capture of events that would otherwise remain out of reach. Our ability to transmit resilient HD video from a wide variety of outdoor scenarios, such as airplanes, crowded stadiums and moving vehicles, is particularly valuable for sports coverage and we’re excited by IMG’s adoption of LiveU technology.”

The service and equipment has been provided by LiveU’s UK distributor. Garland Partners Ltd.