Inaugural Bahrain International horse race to be televised live in 60 countries
Bahrain’s International Trophy – its first international horserace and worth £500,000 – will be showcased to more than 60 countries via Racecourse Media Group’s (RMG) distribution network.
The inaugural running of the event has attracted horses from Britain, Germany and France, plus a strong local contingent, and is due off at 4.30pm local time (1.30pm GMT) Friday 22 November.
Racecourse Media Group, working with the Rashid Equestrian and Horseracing Club (REHC) in Bahrain, has secured widespread global coverage of the event, with 17 countries in the Middle East and North Africa having access to the race via the Dubai Racing Channel and Bahrain TV.
Europe is served by Racing TV (UK and ROI), Match TV (Russia), SilkNet (Georgia), Equidia (France), and TV Sports (Scandinavia).
SportsMax will provide coverage to all 32 countries in the Caribbean, while Hainan TV and Sky Thoroughbred Central will show recordings on their platforms in China and Australia respectively.
Seb Vance, director of communications and international TV distribution, said: “We are honoured to be working with the Rashid Equestrian and Horseracing Club in showcasing the first ever running of the Bahrain International Trophy to TV audiences around the world. Given this is year one, the interest in broadcasters has been hugely encouraging and indicates that the race, and racing in Bahrain, is already resonating around the world.”
RMG is the parent company of Racing TV, which will be showing the Trophy live, while its streaming service, Extra, will broadcast the full one-hour programme. RMG, which recently was awarded the distribution and production contracts at Meydan for a further two seasons (which will be six in total), is also overseeing the production of the one-hour ‘world feed’ programme.