Infiniti Red Bull Racing, Sennheiser join forces for 2013 racing season
The audio specialist has been named as the first Official Audio Supplier, supplying professional audio solutions for the Factory debriefs, driver interviews and powering the DJ booth in the exclusive Paddock Club. The cooperation will begin at the Shanghai Grand Prix with a special DJ set from Chinese superstar DJ, Jamaster A, and the creation of an exclusive edition of Sennheiser MOMENTUM headphones.
Sennheiser audio equipment will be used by Team Principal, Christian Horner, during his Team debriefs. Additionally, Sennheiser will be helping fans get even closer to the action with the wireless 2000 microphone series used for Paddock Club driver interviews.
Meanwhile, a special Infini Red Bull Racing edition of Sennheiser’s MOMENTUM headphones will feature the colours and logo of the F1 team. The MOMENTUM and additional Sennheiser flagship products such as the HD 800, HD 700, IE 800 headphones and the 9000 wireless microphone series will be on display in the Paddock Club at selected races.
“Sennheiser is used to delivering champion performance in sound through our commitment to excellence and innovative technology. Working with Infiniti Red Bull Racing is a real privilege and a great way of reflecting what Sennheiser means today,” says Paul Whiting, president of Sennheiser Global Sales. “Just as with Formula One, Sennheiser’s new MOMENTUM headphones match an aspirational, fashionable style to an unrelenting pursuit of high performance. They represent the same purity of purpose that underpins champion teams such as Infiniti Red Bull Racing”, explains Peter Callan, President of the Consumer Electronics Division at Sennheiser. Describing the relationship with Sennheiser, Christian Horner, Team Principal at Infiniti Red Bull Racing said: “Innovation, passion and performance are constant drivers in everything we do. Sennheiser’s shared commitment to these same values has advanced the science of sound for over 65 years and they continue to push the boundaries. That’s why we’re really excited to be working with the audio specialist.”