Infiniti Red Bull Racing, Sennheiser Join Forces for 2013 Season
Audio specialist Sennheiser has been named the first Official Audio Supplier for Infiniti Red Bull Racing, providing professional audio solutions for the Factory debriefs and driver interviews and powering the DJ booth in the Paddock Club.
The cooperation will begin next week at the Chinese Grand Prix Shanghai, with a special DJ set from Chinese superstar Jamaster A and the creation of an exclusive edition of Sennheiser Momentum headphones.
Sennheiser audio equipment will be used by team principal Christian Horner during his team debriefs. Additionally, the supplier’s wireless 2000 microphone series products will be used for Paddock Club driver interviews.
Meanwhile, a special Infiniti Red Bull Racing-edition MOMENTUM headphones will feature the colors and logo of the F1 team. MOMENTUM and additional Sennheiser flagship products — HD 800, HD 700, and IE 800 headphones and 9000 wireless microphone series — will be on display in the Paddock Club at selected races.
“Sennheiser is used to delivering champion performance in sound through our commitment to excellence and innovative technology. Working with Infiniti Red Bull Racing is a real privilege and a great way of reflecting what Sennheiser means today,” says Paul Whiting, president of Sennheiser Global Sales.
“Just as with Formula One, Sennheiser’s new MOMENTUM headphones match an aspirational, fashionable style to an unrelenting pursuit of high performance. They represent the same purity of purpose that underpins champion teams such as Infiniti Red Bull Racing,” explains Peter Callan, president of the Consumer Electronics Division at Sennheiser.
Describing the relationship with Sennheiser, Horner says, “Innovation, passion, and performance are constant drivers in everything we do. Sennheiser’s shared commitment to these same values has advanced the science of sound for over 65 years, and they continue to push the boundaries. That’s why we’re really excited to be working with the audio specialist.”