Italian Football Federation partners with WSC Sports to bring AI video highlights to Women’s Serie A

Federazione Italiana Giuoco Calcio (FIGC), the Italian Football Federation, has agreed a three-year collaboration with WSC Sports to create AI-powered highlights of the Serie A TimVision, the highest league of women’s football in Italy.

FIGC will be using WSC Sports’ full suite of automation tools to capture every moment within a game and then automatically create video highlights in real-time to be shared across the women’s football division social media channels and other digital properties. AI-generated highlights enable FIGC to scale the production and distribution of its content, and drive engagement with football fans, both in Italy and around the world.

“We are pleased to partner with WSC Sports to help us significantly increase exposure and visibility of our Serie A TimVision through innovation and technology”, said Ludovica Mantovani, president of the Women’s Football Division FIGC.

“We are proud that our AI highlights technology is supporting the growth of women’s football in Italy and driving fandom for Serie A and the women’s game around the world. We’re excited to be a part of this project and to bring fans closer to the action, wherever they are,” said Ben Mirvis, business development at WSC Sports.

WSC Sports adds the FIGC to its growing partnership portfolio in women’s football, which also includes the English FA Women’s Super League and the Puerto Rican Football Federation’s Liga Puerto Rico.