Italy’s 3Zero2 TV discusses content growth and production evolution

Based in the Milan municipality of Cologno Monzese, 3Zero2 was established in 2002 as a production company for Disney and other prominent customers. Part of Euro Media Group since 2010, it describes itself as a “producer for media partners, publishers and television brands interested in creating and distributing TV programmes or videos to any device.” The company is characterized by that mix of technological expertise and creative talent which is found throughout the Italian broadcast market.

A major player in the international broadcast community, the Group is present in France, Belgium, Holland, Switzerland, Germany, England and Italy, and holds the World Technology Award for Excellence for the Tour de France. The Group adheres to AIMS – Alliance for IP Media Solutions.

Attilio Grilloni, who has been managing director of 3ZERO2 since last March, has more than twenty years’ experience both as a writer for TV and in management at Zodiak Active, where he was CEO from 2014 to 2016. He observes: “Since 2002, the year of its foundation by Piero Crispino and Mario Rasin, 3Zero2 has grown [consistently]; this year turnover will be around 30 million euros, divided equally into two business areas: contents and technologies.

“Taking care of all aspects of production, from the feasibility study to the creative and execution, 3Zero22 has all the resources necessary to realise TV and video projects.”

Luciano Consigli, technical operations manager, adds: “I do not think there is another reality in the Italian landscape that can offer a complete range of services like ours and has [such a] broad range – [including] the design of content, high-level production [and] multi-platform distribution.”

Inside the HQ

The headquarters of 3Zero2 include: a production centre with three studios (250, 380 and 420 sqm) equipped to handle live or time-shifted programmes; three audio post-production suites; video post-production suites; graphics (9 Avid suites, 25 suites with Adobe Premiere, 6 graphic suites including Adobe Creative Cloud, Cinema 4D and 3Dstudio Max); and a playout centre for broadcast of more than 30 DTT and satellite channels, able to follow the scheduling activities, library, digital archive, traffic and quality control.

“We have fiber connections to and from Mediaset, Sky, Persidera and Infront,” adds Consigli, explaining that “the secret” of the success of such complex tasks is the creation of an economy of scale. “We started by following one channel while today we are following more than 30, with a team of people who, numerically, has almost unchanged. The success of recent years has been to aggregate companies that need services from a multifunctional perspective; we have a reduced margin per channel, however, we increased the number of channels for which we operate. The competence and the availability of the technical team did the rest. Our team is present 24 hours per day, 7 days per week, and can provide television [viewers] with a very high level of service.”

Among the clients who use the playout services of 3Zero2 are Disney, RCS Mediagroup, Feltrinelli, Discovery-Eurosport, Juventus Channel, Channel Italy Bike, Bike Channel UK, Milan TV, Torino Channel and Scripps Network (present in Italy with Fine Living and channel 33).

In addition, 3Zero2 has a park of mobile vehicles devised to follow the production of different events, including sports.