ITN Productions continues to build sports profile with appointment of Godfrey
ITN Productions has appointed sports media specialist Tim Godfrey as Partnerships Director within the Sports Production business as ITN Productions consolidates its position in the sector. Godfrey joins ITN Productions from his role as Head of Media at Formula E where he was responsible for media strategy across rights, content creation, broadcast and distribution and has extensive experience across both traditional and emerging media platforms.
He was previously at Perform Group, where he was responsible for newsgathering and product development for the global sports news service OMNISPORT. Prior to Perform Group, Godfrey held senior positions at Endemol Sport, and ITN-produced Setanta Sports.
Alastair Waddington, Director of Sport, ITN Productions said: “The expansion of ITNP’s activity in sport has come just at the right time and we are getting a terrific response from existing and prospective clients around the world. I’m delighted to welcome Tim back to ITN – his multi-platform experience is tailor-made to help us develop new partnerships across the evolving breadth of sports media.”
Tim Godfrey said: “I’m honoured to be joining a globally renowned and trusted, world-class multi-media content business. The opportunity for me to be at the core of ITN’s move into sport is incredibly exciting and I look forward to contributing to the growth of ITN Productions. By combining ITN’s editorial, production, technical and creative expertise ITN Productions is well placed to be at the cutting edge of the digital age of sports production, content and distribution internationally.”
ITN Productions has a three-year, multi-million pound deal with the English Football League to film, edit and produce Sky Bet Championship, Sky Bet League 1, Sky Bet League 2, Capital One Cup and Johnstone’s Paint Trophy matches — a total of 1,813 games per season across Football League and Premier League grounds.