J-Stream accelerates digital video production in Japan with Grabyo

The Japanese streaming services company J-Stream is set to bring powerful new video production tools to Japanese broadcasters, publishers and online video services through the use of Grabyo’s cloud platform.

As part of the agreement, J-Stream will help bring Grabyo’s leading cloud video platform into video production workflows across the country. The flexibility and scalability of Grabyo’s platform will aid the way digital teams produce video in the region.

J-Stream is synonymous with video streaming in Japan since its foundation in 1997 as the first company to offer streaming solutions. J-Stream will work closely with Grabyo’s regional APAC hub in Singapore to support the long term video strategies for new and existing partners across the country.

This partnership comes at a time when production teams must streamline their workflows to keep up with consumer demand. Video consumption habits in Japan are rapidly shifting toward online and digital platforms. Grabyo stated that broadcasters must focus on building sophisticated multi-platform strategies to reach consumers across the platforms they want.

Grabyo’s browser-based tools ensure content publishers can create, edit and distribute video in real time from any location, using only a laptop and internet connection. Live broadcasts can be managed remotely via the cloud, which enables digital teams to distribute seamlessly to digital and over the top (OTT) platforms in seconds.

Elliot Renton, senior director and head of APAC, commented: “Just as it is across Asia, the online video industry is evolving rapidly in Japan. It has a significant broadband and payment infrastructure, plus a dynamic local content ecosystem across news, sport and entertainment which has unlimited potential. Audiences are demanding more choice and flexibility in how they consume content and this is driving more strategy and creativity across the industry. Online, mobile and the rise of digital consumption is taking full effect on the structure of the local TV market and our partnership with J-Stream will bring all the necessary tools to broadcast and digital teams in Japan to help them break free of the limitations they currently face and help future-proof their business.”

Toshio Ishimatsu, president of J-Stream, added: “The Japanese media industry is on the verge of rapid change. With the start of full-scale simultaneous online streaming by television stations and the rapid increase in online distribution of video content, we believe Grabyo will be indispensable to Japanese media.”

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