K-League brings enhanced football analysis to fans with Viz Libero
The K-League, South Korea’s premier football league, launched its first ever highlights programme in September 2017 featuring Viz Libero for sports analysis. The highlights show has a focus on in-depth analysis and critical debate from a host of renowned experts. Using Viz Libero’s 3D analysis tools, the presenters scrutinise each goal, explain complex tactics and analyse strategies.
Providing viewers with insight has been proven to drive fan engagement and grow TV audiences, leading to lucrative rights deals and increased sponsorship, claimed K-League. The magazine programme has been an instant success with new-found excitement surrounding the K-League.
“Viz Libero has brought a new dimension to our highlights programme. It’s been extremely popular with our fans, with new levels of social media activity,” said Jong Kwoun Lee, the K-League’s marketing and communications manager.
“The technology has a ‘wow-factor’ with many impressive graphics, reflecting positively on our brand. For us, it not only helps to build interest in our league and grow our fanbase, but it also educates viewers. Our viewers now have a much better understanding of why a goal or incident occurred,” added Lee.
The programme is produced by GNS, a Seoul-based production company. It has developed a pool of advanced Viz Libero operators and have extensive experience in producing sports programming and digital content. GNS uses the full spectrum of annotation tools and special features including virtual camera angles, virtual runs and panorama stitch.
“We appreciate how each tool can tell a different story but the virtual camera angles give us a completely different perspective of an incident during a game,” added Lee.
K-League is filmed weekly at Seoul’s World Cup stadium and published on Naver and Daum–South Korea’s major video hosting services, as well as the K-League’s app. The most popular analysis clips are posted on its Facebook page. The production follows a global trend of federations taking ownership of their digital content and utilising broadcast tools such as Viz Libero to drive higher audience numbers for linear live matches.