Korea Professional Football League signs multi-year partnership with Sportradar
Sportradar, a provider of sports data intelligence, has announced it has agreed to a multi-year exclusive global media rights distribution package with the Korea Professional Football League (K League) that will see it become a strategic partner in further growing the international coverage for one of Asia’s top leagues.
The deal will see Sportradar position itself with the Korea Professional Football League to support its efforts in widening its global reach.
The K League’s popularity is surging. Beyond swelling fan attendance on matchdays, online viewership figures have also steadily grown over recent seasons. To capitalise on this, the league is actively exploring growth opportunities beyond South Korea to amplify its brand to a global audience.
With Sportradar’s expertise and experience in handling global rights, the company will work closely with the K League in developing a comprehensive commercial strategy to enhance its global distribution and coverage for its media and digital rights.
Under this multi-year exclusive deal, Sportradar will also be providing its specialised Intelligence & Investigation services, which will support the K League in the protection of its intellectual property via anti-piracy and illegal streaming investigations.
Dylan Chuan, Sportradar’s sales director, audiovisual, APAC, said: “Sportradar is thrilled to be working with the K League on this landmark deal. The Korean market is a key focus area for us, and we believe our experience in working with leading sports franchises will form the basis of a successful partnership and further strengthen the K League’s reputation and appeal to a global audience.”
Yeon Sang CHO, general manager, K League, added: “We are delighted to partner with Sportradar and believe this partnership will provide enriched possibilities and further awareness for the K League. This is a comprehensive deal that looks to increase international exposure and improve our efforts in protecting the integrity of the K League brand. By building up opportunities in sports media and marketing with Sportradar in a long term partnership, we look forward to developing the continued growth of the K League and reaching out to new audiences around the world.”
Sportradar currently works with over 100 sports leagues and federations around the world and has key partnerships in Asia with The CBA League, The Asian Football Confederation, Max Muay Thai and the Indian Super League.