YouTube star KSI, DAZN and Dagenham & Redbridge Football Club have agreed a broadcast and distribution partnership for the 2026/27 season designed to bring supporters closer to the action than ever before while introducing non-league football to millions of new fans around the world.
The partnership will significantly enhance the production and distribution of Dagenham & Redbridge matches across multiple platforms, combining DAZN’s technology platform with KSI’s digital reach to create an entirely new way of experiencing football.
As part of the agreement, KSI will live stream a number of Dagenham & Redbridge fixtures on YouTube throughout the season, subject to competition regulations. These broadcasts will go beyond a traditional match feed, featuring exclusive behind-the-scenes access, special guests, innovative production formats and unique storytelling designed to engage both lifelong football supporters and a new generation of fans discovering the game.
The collaboration represents a shared ambition between KSI, DAZN and Dagenham & Redbridge to showcase the passion, drama and authenticity of non-league football while helping grow awareness of the National League South to audiences that traditional football broadcasting has rarely reached.
KSI said: “Football has always been about bringing people together, and this partnership gives us the chance to tell the stories that don’t always get the spotlight. Dagenham & Redbridge has an incredible community behind it, and we’re going to bring fans closer to the club than ever before while introducing millions of people to what makes non-league football so special.”
Pete Oliver, CEO for growth markets, at DAZN, said: “DAZN is committed to making sport more accessible and reaching fans wherever they are. By partnering with KSI and Dagenham & Redbridge, we can bring National League South football to new audiences through broader distribution, innovative formats and creator-led storytelling. This collaboration demonstrates how technology and compelling content can help clubs connect with fans in new ways and extend their reach far beyond traditional audiences.”
John Grabowski, CEO of Dagenham & Redbridge FC, added: “This is a genuinely exciting moment for our football club. We believe clubs at every level deserve the opportunity to build global audiences, and by working with DAZN and KSI we’re creating something that hasn’t been seen before in non-league football. This partnership is about much more than broadcasting matches – it’s about growing our club, shining a spotlight on the National League South, and showing what is possible when football embraces innovation.”
