LaLiga turns to Twitch with league’s first live broadcast on the platform

LaLiga recently introduced FanCam, which allows players like Sevilla FC’s Youssef En-Nesyri to celebrate triumphs with fans

LaLiga has shown a live match exclusively in Spain on Twitch, a first for the league. The match between Real Sociedad and Athletic Club on Wednesday 7 April was live on the streaming platform.

The broadcast hit LaLiga’s Twitch channels, plus those of GOL and the renowned Spanish streamer, Ibai Llanos, making LaLiga the first major European football league to show a live match on the streaming service in Spain.

The match was commentated on by Llanos, one of the world’s most popular streamers, accompanied by Ander Cortés.

Streaming exclusively to viewers in the Spanish territory, the programme began with a full preview of one of Spain’s most historic and anticipated rivalries. Thanks for the interactive features offered by Twitch, viewers will have the opportunity to participate in the show and communicate with the streamers through the chat function, offering a different and immersive way to enjoy live football.

The derby could be viewed in Spain through the usual television channels: on GOL (available via free-to-air and digital TV); as well as through national operators Movistar, Vodafone, Orange and Telecable.

This initiative with Twitch reinforces LaLiga’s commitment to creating engaging digital content, offering Spanish football fans innovative experiences, creating additional ways to participate in the action and supporting new digital entertainment formats.