Latest IP tech poised to change rules of the game for sports producers

SVG Europe asked Ronen Artman, VP of marketing at LiveU, to comment on the most important message from the company to customers and partners around Europe in light of the coronavirus COVID-19 pandemic.

“First and foremost, the health and safety of LiveU employees, customers and partners is our top priority and we have rigorously implemented safety instructions published by government authorities and healthcare organisations.

“At the same time, we are committed to ensuring business continuity and supporting the industry during this worldwide crisis. Operating in over 130 countries with local partners, we are supporting our customers everywhere, especially broadcasters who are playing such a critical role in keeping the public up to date with news updates.

“We’re also seeing growing demand from different sectors, such as government agencies, community organisations, music, and houses of worship for virtual events and remote productions to keep their communication going with their audiences.”

Is there a way your company’s technology or services can specifically help sports media organisations and their workers to continue to produce content in more remote and collaborative ways at this time?

“We fully understand the newfound pressures that this situation brings to the sports market on a global basis. We are working closely with our customers so that when this situation eases, they are in the best position possible to move forward again.

“We know that remote production will be a crucial workflow as the market recovers and our Remote-At-Home-Production technology will play a key role in that.

“We’re also meeting these fast-changing needs with our portfolio of solutions – from LiveU’s LU-Smart mobile app and LiveU Solo wireless encoder to our flagship LU600 HEVC unit, together with flexible purchase/short-term lease options.

“We’re also continuing with our product releases and will announce them to the market at an appropriate time. It’s hard to predict anything with the current uncertainty but we certainly hope to see live sports taking off again in the second half of the year. LiveU’s latest IP technology is poised to change the rules of the game for broadcasters, sports producers, and content creators.