Leader joins SVG Europe as Gold Sponsor

Leader European business development manager Kevin Salvidge

SVG Europe is delighted to announce the latest addition to its roster of Gold sponsors in the form of Leader. Since its establishment more than 60 years ago, Leader has earned a worldwide reputation for designing and manufacturing some of the most reliable, practical and cost effective electronic instruments available.

The products were originally developed for production testing and servicing. These are applications in which ease-of-use and highest reliability are essential. By expanding into a broad line of industrial and video instruments, Leader was able to add to these fundamental qualities a cost-performance ratio unequalled in the industry. Less than 1% of all Leader products made are ever returned for warranty repair or adjustment. Leader products, ranging from 4K waveform monitors to rasterizers and video test equipment, are specified for research, development, broadcast, production and service applications.

Leader Electronics Corporation provides customer support, sales and marketing services both for Leader and a select number of high-technology manufacturers with specific focus on the broadcast and professional video market. It operates a fast, efficient and highly experienced sales and support channel, and has offices with local representation in the UK and an extensive channel partner network across Europe, providing pre-sales and post-sales service and support.

The company has a long history of involvement in prestigious sports-related broadcast projects, with a recent example seeing Hilversum-based video systems specialist selecting Leader’s LV5490 as the test and measurement core of a 4K UHD flyaway production system for the Amazon Prime motoring show, The Grand Tour. The LV5490 was purchased via Leader’s channel partner Fofic BV, based at Diemen near Amsterdam.

Leader’s LV5490 test and measurement system is being used on Amazon Prime’s The Grand Tour

“This assignment required a portable high-end solution that is lightweight but also fulfills the requirements of Amazon Prime,” said Bolke Burnaby Lautier, United’s manager of special projects. “The new flyaway consists of a camera and a recording system plus a comprehensive audio setup. The cameras yield wide-colour-space 4K UHD files including proxies which can be edited immediately.”

Explaining the decision to join SVG Europe as a sponsor and the company’s future goals in the sports industry, Leader European business development manager Kevin Salvidge remarked: “Leader products are focused on the next generation of 4K and HDR test and measurement requirements. Leader test instruments are used by many broadcast equipment manufacturers, including the major camera manufacturers, in their R&D departments and in the manufacturing process itself. Our LV5490 4K/HD/SD test instrument is providing especially popular among broadcasters as they start to deliver 4K content. Once again it is the sports market place which is driving the adoption of these new standards.”