Level 3 aims to simplify TV channel distribution with new service

As industry demands for higher quality, flexible and cost-effective full-time linear channel distribution of television programming continue to grow, Level 3 Communications has introduced Vyvx Linear Channel Distribution (LCD). The service takes high-quality television channels from programmers like FOX and replicates them for delivery to multichannel video program distributors (MVPDs), such as cable and satellite companies, and OTT video providers.

The traditional market for full-time television distribution services has been dominated by satellite services, resulting in significant compression, latency, expense and operational overhead. Level 3’s Vyvx Linear Channel Distribution Service sets itself apart from legacy providers in some key areas.

The Vyvx Linear Channel Distribution service is fiber-based, enabling content providers to scale distribution of their channels to MVPDs and OTT companies worldwide.

Through the use of high capacity, secure, redundant feeds over fiber, the service delivers a robust service experience and enables exceptionally high video quality.

Providers have increased visibility into all services across their distribution system, and can make changes as needed.

For example, FOX has seen significant demand for its programming from non-traditional digital and OTT platforms, which prefer fiber delivery for high-quality content. FOX has more than 40 unique television programming sources that it is sending over the Vyvx LCD platform to television platforms, including to its FOX Sports GO application.

Commenting on the new service, Anthony Christie, Chief Marketing Officer, Level 3, says: “Given the number of ways people consume broadcast video content today, programmers and MVPDs alike are seeking ways to deliver content in an efficient, secure and reliable way. Vyvx Linear Channel Distribution simplifies the process of acquiring and delivering channels by using one high-quality feed from programmers like FOX, replicating those feeds, then delivering them to however many platforms that offer the channel. We’re excited to bring new and innovative video services to the broadcast market, helping major global broadcasters like FOX streamline their video delivery.”