Levira has launched its new UK entity, Levira Media Services, with the aim of simplifying distribution challenges with a focus on “rapid, flexible, and scalable solutions”

The UK operation is headquartered in Leeds, where it will provide delivery services across multiple outputs, including streaming, broadcast, FAST, and VOD platforms.

“Levira Media Services is designed to be the agile and flexible partner that media organisations can rely on,” said Martti Kinkar, chief executive of Levira Media Services.

Kinkar, who previously worked for Tele2, will lead the UK initiative with a focus on “agile and client-centric solutions”, Levira said.

“Our mission is to simplify complex distribution challenges, ensuring that content is effortlessly delivered to the right audience, at the right time, and on the right platform,” said Kinkar.

“By leveraging innovative approaches and our Leeds-based infrastructure, we are poised to offer unmatched speed and flexibility in the UK market.”

Joining Kinkar is Stephen Stewart, who has been appointed chief operations officer.

Stewart has over 40 years’ experience in production, playout, media services, and advertising technology, having previously held leadership roles at BBC, Channel 4, Red Bee Media, Deluxe, and Take 1 Script Services.

“I’m excited to join Levira at such a transformative time,” said Stewart.

“We are introducing a groundbreaking playout and media distribution service by the UK, for the UK. Our focus is on providing rapid, flexible, and scalable solutions tailored to the evolving needs of content creators and distributors.”

Levira is a provider of media technology services with a 70-year heritage in the broadcast industry.  Headquartered in Tallinn, Estonia, Levira offers end-to-end solutions for media distribution, from playout and compliance to VOD/streaming and international distribution. Its clients include Warner Bros/Discovery, PBS America, Eurosport, France 24, among others.