Limelight Networks commits to Platinum Sponsorship of SVG Europe for another year

Limelight Networks, a provider of digital content delivery, video, cloud security, and edge computing services for sports broadcasters, has renewed its Platinum Sponsorship of SVG Europe to keep up with the latest industry trends.

“Sports broadcasters are at the forefront of media technology advancement, always looking to tap into the latest options to increase viewing engagement with fans,” said VP of marketing, Nigel Burmeister. “SVG Europe provides us with invaluable opportunities to share information and exchange ideas with leaders in this industry about the latest trends in viewer expectations and new monetisation opportunities in the distribution of sports content.”

Limelight operates one of the world’s largest, private global networks with the capacity to support even the most widely viewed live and on-demand sporting events. As sports fans increasingly watch live sporting events online, one of the primary complaints is the delay between the broadcast feed and the online stream, Burmeister noted. This can lead to situations where fans may learn about an import play or goal from social media before they are able to see it online. To address this challenge, Limelight has introduced a globally scalable, broadcast-quality, sub-second live video streaming solution that’s natively supported by all major browsers without special plug-ins.

Limelight Realtime Streaming allows sports broadcasters to stream live matches and games to anywhere in the world in less than one second, ensuring all online viewers can enjoy the action as it happens. It also supports integrated real time data with the live video that makes it possible for fans to receive real time statistics about the game or their favourite players, vote for the player of the match, wager on who will score next, or choose which camera angle they would like to view.