Little Dot Studios has agreed a four-year extension of its YouTube agreement with Team GB, under its sports-specialist label, Little Dot Sport.
The renewal follows a standout performance at Paris 2024, where the Team GB YouTube channel, managed by Little Dot Sport, outperformed all direct competitors, generated the highest engagement of any National Olympic Committee channel, and saw a 55% surge in subscribers.
As Team GB prepares for the Winter Olympics in Milan-Cortina 2026 and the Summer Olympics in Los Angeles 2028, Little Dot Sport will continue to manage and produce content for its official YouTube channel, leveraging its digital expertise to deliver compelling sports storytelling and drive fan connection across the Olympic cycle.
Through a rich content mix, including behind-the-scenes access, athlete-led original formats, interviews, and YouTube Shorts, Little Dot Sport will support Team GB to connect with global audiences, keeping the Olympic spirit alive between the Games.
Carly Hodgson, head of marketing at Team GB, said: “Little Dot Sport has played a key role in growing Team GB’s digital presence. YouTube remains a vital platform for sharing the stories, personalities and performances that define Team GB, and this renewed collaboration allows us to build on a proven content strategy that delivers real impact both during and outside of our Games time.”
Robbie Spargo, managing director of Little Dot Sport, commented: “This renewed agreement reflects a clear strategy: to position Team GB as a leader in digital engagement. By combining data-driven content planning with creative storytelling, we’ll continue to grow the channel’s impact, deepening fan relationships and ensuring that Team GB remains front of mind for the entire Olympic cycle.”
