Live from IBC 2024: Ross Video’s James Ransome on the company’s evolving product range

Ross Video’s James Ransome discusses the company’s evolving product range and market strategies, with a focus on how Ross Video responds to technological challenges in the broadcast industry, emphasising flexibility in production workflows, and the growing need for scalable solutions.

Ransome also highlights the importance of offering customers choices, such as SDI-based, NDI, IP, or hybrid workflows, while addressing trends like sustainability and the shift to software and cloud-based solutions.

• (00:04) Ross Video is addressing customer technological challenges by providing a comprehensive suite of production solutions. Customers face choices like SDI vs. IP, HDR vs. SDR, and Ross Video aims to offer flexible tools to meet these needs.
• (01:07) New product highlights at IBC 2024 include the Carbonite Ultra Solo SDI-based switcher, the Carbonite Code NDI switcher, the Artmo free-roaming robotic camera system, and advancements in the Expression graphics platform, including powerful new hardware and Expression FX.
• (02:35) There’s a shift towards sustainability and efficiency, with customers focusing on reducing physical equipment and sending fewer people on-site. Ross Video’s Hyper converged Ultrix platform helps consolidate hardware into smaller, more efficient setups.
• (03:01) While cloud adoption is growing, many customers are opting for hybrid workflows, balancing on-premise solutions with cloud technology, to maintain flexibility and scalability in their production setups.
• (03:23) Ross Video emphasizes offering flexible tools that allow customers to create high-quality content while meeting both creative and business needs, catering to different preferences in hardware and software solutions.