Live From IBC 2024: Tata Comms Media’s Robert Szabó-Rowe on company rebrand and its new cloud-first IP offerings

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Monday, September 16, 2024 - 02:27
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IBC2024 marks the debut of Tata Comms Media (14.H06), the new unified brand that combines all Tata Communications’ media and entertainment entities into one business unit, including The Switch, now Tata Comms Media’s production services solution.

Robert Szabó-Rowe, head of engineering & product management discusses how the company is showcasing its expanded range of cloud-first IP media services and end-to-end media workflows, including cloud-based production, contribution, channel origination, media orchestration and distribution worldwide.

In Amsterdam, the company is demonstrating how media companies and enterprises creating video content can mix and match the advanced production and delivery capabilities of its MIMiC cloud services platform – which include distributed and remote production, clipping & editing, playout, and transmission – and MediaHub, its leading-edge cloud media asset management & orchestration platform. Another element in Tata Comms Media’s IP services mix is its global video content delivery network (CDN), also being showcased at IBC2024.

The booth also is highlighting a case study on how Tata Comms Media works with Formula E, the world’s premier electric vehicle racing series, to implement an innovative, truly global internet-only IP set-up for each of its events – helping the organization towards its goal of being the most eco-friendly motorsport in the world.

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