For professionals operating in the live production space, there are some exciting new tools being presented at Canon’s stand at IBC 2025. Some include gear and hardware, including their new EOS C50 cine camera for hybrid performance in a compact form and an ultra-wide Cine-Servo lens that offers a 100° angle of view. Other notables include the further use of the company’s Novel Look that is achieved with an Advanced Optical Unit and their UHD-DIGISUPER 122 and UHD-DIGISUPER 111 field box lenses.
Product Marketing Specialist Jack Adair details how this novel look is providing cinematic and shallow depth-of-field shots to live sports broadcasts, how this new Cine-Servo lens is better serving the needs of their large client base, and how their partnership with Haivision is creating a more efficient way of transferring files through the help of 5G.
