The SVG Europe and SVG Americas teams are onsite in Amsterdam for IBC 2025. As the production and broadcast industry gathers to launch new products and reconnect, the SVG team is out in force in the exhibition halls of the RAI to gather and share the latest news with the SVG community. You’ll find all the key announcements and news here with daily updates through Monday.
Today’s issue includes exhibitors from Halls 5-7, including AI-Media, Amagi, Amazon Web Services, AJA Video Systems, Avid, Bitmovin, Blackmagic Design, Brainstorm, Camb.AI, Chyron, Comcast Technology Solutions, Dell Technologies, Deltacast, EVS, Farmerswife, Globecast, iodyne, LiveU, LucidLink, Matrox Video, Mimir, Pixitmedia by DataCore, Reuters Imagen, Signiant, Storj, Studio Network Solutions, Telestream, Telstra, TSL, TVU Networks, Varnish Software, Verbit, Vitec, Wowza, wTVision, Zixi, and Zero Density.
Hall 5
AI-Media (Stand 5.C33) will debut LEXI Voice in Europe, delivering real-time speech-to-speech translation and subtitling to support the new European Accessibility Act and expand multilingual accessibility. Broadcasters gain scalable, cost-effective workflows with ultra-low latency, seamless SDI/IP integration, and natural-sounding synthetic voices. AI-Media will also unveil LEXI AD, an AI-powered audio description solution offering faster, more affordable accessibility for vision-impaired audiences. Enhancements across the LEXI Suite include the new LEXI Direct API, expanded language support, smarter captioning, and improved dubbing synchronization—empowering broadcasters to engage global audiences with inclusive, next-gen accessibility solutions.
At IBC, Amagi (Stand 5.B91) will showcase how broadcasters and content owners can unlock the full potential of ground-to-cloud migration for more streamlined, unified operations. Attendees will explore how to deliver content seamlessly across cable, CTV, D2C apps, and FAST platforms while accelerating live event deployment and multiplatform distribution. Amagi will also highlight advanced monetization opportunities through SSAI-enabled ad formats, dynamic ad insertion, and analytics to maximize FAST channel revenue. Plus, discover how Amagi INTELLIGENCE empowers data-driven insights, fueling innovation and efficiency across the entire broadcast value chain.
Amazon Web Services (Stand 5.C90, 14.C66) will showcase generative AI and news distribution innovations at IBC2025. Reuters will demonstrate near real-time content replication from the UK parliament using the open-source Time-Addressable Media Store (TAMS) API and AWS services like Amazon S3 and MediaConvert. Demos will feature practical generative AI workloads with Amazon Bedrock and agentic AI capabilities for engagement and monetization. AWS will also celebrate 10 years since acquiring Elemental Technologies.
Bitmovin (Stand 5.G58) has released its React Native SDK v1.0 for the Bitmovin Player, delivering full support for Expo SDK and React Native New Architecture. The update enables faster development of native video applications with improved performance and reduced time to market. A new Expo configuration plugin streamlines setup into a single step, while enhanced debugging via React Native DevTools improves issue resolution. Backward-compatible with the existing Player API, the SDK future-proofs integrations as legacy architectures are phased out, ensuring seamless adoption for developers across Android, iOS, and tvOS.
Camb.AI (Stand 5.H49), an AI-driven content localization start-up, will attend IBC 2025 to debut its real-time multilingual translation solution for live news. Expanding from its speech-to-speech technology, already used in live sports across 150 languages, CAMB.AI for News enables broadcasters to make live news accessible worldwide. Demonstrations will highlight applications across live news, sports, entertainment, on-demand media, and in-car content. By embedding localization directly into content workflows, CAMB.AI aims to provide scalable, cost-effective tools that extend reach and support inclusive, trusted journalism.
Comcast Technology Solutions (Stand 5.C80) has been selected by Dubai Media as the end-to-end technology provider for Dubai Media’s next-generation video streaming platform. The deployment will power the streaming experience for Dubai Media’s full suite of channels, including Dubai TV, Dubai Sports, and others, rolling out to consumers later this year. For decades, Dubai Media has played a central role in shaping the regional media landscape, driving innovation and setting benchmarks in Arabic-language broadcasting and entertainment. This new platform reflects Dubai Media’s ongoing mission to reimagine media in the digital era, building on its legacy as a cultural, social, and bridge between Dubai and the wider Arab world. CTS’ Cloud Video Platform, part of Comcast Media360, a 24/7 managed service, will support Dubai Media’s transformative initiative to modernize Dubai’s digital media ecosystem. The service will manage the entire content lifecycle for Dubai Media —from acquisition and transformation to OTT streaming delivery, monetization, and user experience —reinforcing Dubai Media’s commitment to delivering world-class media experiences.
Globecast (Stand 5.A61) will debut Content Exchange at IBC2025, a new solution within its Media Platform designed for content acquisition, processing, and distribution. Content Exchange offers scalable and flexible transmission for rightsholders, leveraging a unified, all-IP infrastructure that combines satellite, fibre, and hybrid cloud technologies. This creates a secure, collaborative hub enabling content monetization and global reach. Globecast is also highlighting its work powering major sporting events for customers like Racer Network and Premier Padel, utilizing advanced graphics and cloud playout for high-quality delivery.
Reuters Imagen (Stand 5.D44) will present its platforms for newsroom, sports, and media operations. The company will debut Smart Clipping, a tool that automatically detects key moments in long-form video to create highlights for faster distribution. Designed for broadcasters, sports organisations, and media companies, it offers automated editing, instant delivery, and partner self-service. Reuters Imagen will also showcase its wider portfolio, combining global news coverage with AI-driven tools and scalable content infrastructure.
Signiant (Stand 5.C74) will showcase its unified platform for capture-to-cloud workflows at IBC2025, focusing on content creation, cloud ingest, and acceleration. The new Signiant mobile app allows creators to send high-quality content directly from phones to Media Shuttle Submit portals without compression. They will also demonstrate a capture RAW-to-Cloud workflow using the Blackmagic URSA Cine 12K camera, transferring 8K RAW files in real-time to cloud destinations, with instant proxyless playback via Media Engine. Media Engine’s Custom Actions for triggering downstream workflows will also be featured.
Storj (Stand 5.A41) has announced Production Cloud, a purpose-built platform for modern media workflows. It combines Storj’s new Global Collaboration tier of high-performance distributed object storage and Object Mount cloud media access into a unified media solution. Designed for editorial, media production teams in post, news, and sports, Production Cloud empowers creative teams to collaborate globally, move faster, and scale with confidence.By combining distributed object storage and seamless file access into a single offering, Production Cloud enables collaboration, low-latency editing, and cost-effective archiving across distributed environments. Storj also announced that cloud compute for media is in beta and will soon be added to the platform.
Telstra (Stand 5.C71) will be represented in two IBC 2025 conference sessions. On 12 September (12:00–13:00, IABM Impact Stage), Anna Lockwood, Head of Media & Sport at Telstra International, will join the panel “Mastering Multiplatform Fan Engagement in Live Sports,” discussing how broadcasters and streamers use live production technology to engage fans. On 14 September (14:00–14:45, Content Everywhere Hall 4 Stage), Karen Clark, CEO of Telstra Broadcast Services, will speak in “New frontiers in live video,” exploring how internet and 5G are transforming live content.
Ora Streaming, a private CDN-as-a-service developed by Varnish Software (Stand 5.A33) in strategic alliance with Intel, will receive its official launch in the EMEA region at IBC2025. This expansion brings Ora’s purpose-built, high-performance content delivery platform to broadcasters, OTT providers and digital media companies across EMEA. Designed to meet the evolving demands of the streaming market, Ora Streaming addresses the unique challenges faced by platforms in EMEA, including diverse regional scalability needs, stringent cost controls and complex compliance requirements. By combining dedicated infrastructure and predictable opex pricing without egress or overage fees, Ora empowers streaming services with unmatched performance and operational control. Ora fills a critical market gap by offering a fully managed private CDN that removes the typical burdens of DIY deployments or fragmented software stacks. It eliminates capex and simplifies operations, making it an ideal choice for large to mid-sized broadcasters, OTT providers and ad-supported platforms seeking multi-terabit scale and enterprise-grade quality of service.
Wowza (Stand 5.F81) will unveil next-gen video streaming innovations at IBC2025, focusing on flexible and efficient delivery. New API modules enable advanced features like live captioning and real-time translation to run directly on-device, reducing latency and costs. ARM-native streaming efficiency will be demonstrated on an NVIDIA Jetson Nano, showing performance gains and up to 30% infrastructure cost savings. Wowza is also introducing “Wowza Agents” for conversational control, allowing users to interact with streaming demos using natural-language prompts, simplifying the streaming experience for all users.
Zixi (Stand 5.A85) will showcase innovations for scalable IP video infrastructure at IBC2025, enhancing quality, security, and flexibility for live sports and next-gen distribution. The company will unveil features expanding interoperability and streamlining workflows, including Zero Latency Frame Thinning for congested networks and a mobile application that transforms smartphones into Zixi-enabled cameras/encoders. Other innovations include ESNI (Event Scheduling Notification Interface) for precise switching, TAMS (Time Addressable Media Store) integration for rapid turnaround, and SPTS (Single Program Transport Stream) Re-Multiplexing for regionalized delivery.
Hall 6
Farmerswife (Stand 5.C24) will celebrate its 25th anniversary at IBC2025 by launching version 7.2, enhancing flexibility for managing teams, schedules, and assets. The latest evolution of their project collaboration platform, Cirkus, will also be showcased, featuring new Quoting capabilities. These allow teams to create and manage project quotes directly within a centralized workflow, alongside task planning and communication. Farmerswife focuses on practical, customer-driven solutions, and is exploring AI applications for existing tools, such as feeding CSV data into AI for analysis.
LucidLink (Stand 6.A12) will unveil transformative new product innovations at IBC2025, extending its experience to every creative professional. A key highlight is its collaboration with AWS Deadline Cloud, a fully managed service for render farms. This integration provides creative teams instant access to data across distributed teams, while AWS Deadline Cloud scales compute resources on demand. The result is faster creative iterations, more efficient resource use, and greater flexibility in the cloud, streamlining workflows from ingest through rendering without delays.
Verbit (Stand 6.C29b) will present its latest media accessibility solutions at IBC 2025 in Amsterdam. Demonstrations will include Captivate ASR Live Speaker IDs, an AI-driven system that tags real-time dialogue with speaker names for more accurate broadcast captioning. Captivate Postenables fast, multi-language captioning for long-form content, while Captivate Clips delivers rapid captioning and localization for short-form video. Verbit will also highlight its AI dubbing technology, combining speech recognition, translation, and voice cloning to create culturally adapted multilingual content ready for broadcast and streaming.
Hall 7
AJA Video Systems (Stand 7.B19) will debut new products and updates ahead of IBC2025 to streamline signal flow. The IP25-R mini converter connects SMPTE ST 2110 networks with 4K SDI/HDMI infrastructures, and UDC-4K provides 12G-SDI/HDMI conversion and 4K scaling. Bridge Live 12G-4 adds multi-channel UltraHD support to IP video devices. A free Desktop Software v17.6 update for Kona IP25 unlocks new improvements, including Video+Key playout and 4:4:4 12-bit 4K support.
At IBC2025, Avid (Stand 7.B59) will demonstrate advancements in news and postproduction workflows that accelerate collaboration, automation, and global content delivery. Visitors will see the EMEA debut of MediaCentral integrated with Wolftech News, enabling seamless planning, production, and publishing from a single interface. AI-driven transcription, agentic workflows, and open APIs streamline tasks, while Pro Tools updates introduce Splice integration, enhanced MIDI, and AI speech-to-text. Avid will also showcase Media Composer and NEXIS Remote for high-resolution cloud collaboration. Built on AWS, Avid’s unified cloud strategy reduces costs and empowers distributed teams with scalable, intelligent workflows.
Blackmagic Design (Stand 7.C49) has announced DaVinci Resolve 20.2 and Blackmagic Camera 9.8 public beta which add support for Apple ProRes RAW, including footage captured with the new iPhone 17 Pro, and ProRes RAW HQ file formats. In addition, future updates for Blackmagic Camera and Blackmagic Video Assist 12G will also add both ProRes RAW file formats. DaVinci Resolve 20.2 and Blackmagic Camera 9.8 public beta are available now free of charge from the Blackmagic Design website.
Brainstorm (Stand 7.C39) will debut Suite 6.2 at IBC2025, featuring the latest versions of InfinitySet, Aston, and eStudio. A dynamic data-driven weather show demo will highlight advanced augmented reality and virtual production, including multi-scene management and talent tele-transportation, powered by InfinitySet and Unreal Engine 5. The demonstration integrates Alfalite LED volumes, Canon EOS C500 Mark II cameras, and XD Motion robotic systems. New Aston features for data-driven AR graphics and Edison Ecosystem developments will also be highlighted.
Chyron (Stand 7.B47) will demonstrate new features in its cloud-native Chyron Live application at IBC2025. Innovations include SCTE-35 markers for ad insertion, customizable control panels for tailored playout, and AI-generated replay clips for multi-platform delivery. Chyron Live has been tested with partners like Haivision and Asport for comprehensive solutions. Additionally, ZXY Tracking, a military-grade GNSS system for measuring the location and speed of racing objects, is now part of the Chyron portfolio, enhancing sports analysis for live broadcasts.
Highlights for Dell Technologies (Stand 7.A23, 14.C35) at IBC2025 will include its latest AI-powered media solutions and sustainable technology. The company and its partners will showcase advancements in AI-driven workflows, enabling faster content creation, editing and distribution. These solutions are tailored to meet the demands of VFX artists, animators and broadcasters, ensuring collaboration and high-quality output. With a focus on sustainability, Dell will present ecofriendly innovations that reduce energy consumption and carbon footprints, aligning with the industry’s growing commitment to green practices.
Over the past few years, Deltacast (Stand 7.B20) has invested significantly in the stadium and arena industry, providing cutting-edge LED content management systems. This includes Delta-stadium, which allows users to create and control dynamic graphics on any type of LED screen. The platform integrates with rich data sources, social media, live camera feeds and can trigger show effects like music, fireworks and lighting. The latest version, designed to simplify complex surface management, will be showcased at IBC2025. Deltacast also offers a complete suite of tools for both live and post-production. Its augmented reality solutions for broadcasters are constantly evolving, reducing preparation time while increasing efficiency. Visitors will also be able to experience the power of AI-driven sports technology with the comapny’s FIFA-certified Virtual Offside Line.
EVS (Stand 7.B11) has integrated TVU MediaMesh into its Cerebrum broadcast control system (BCS), unifying real-time control with intelligent media exchange. TVU MediaMesh is a cloud-native, modular infrastructure for building global, low-latency live video workflows. The integration, available in Cerebrum v2.8, enables seamless transmission of media signals in various formats to and from any location. This end-to-end solution aims to accelerate production and content delivery while reducing infrastructure and operational costs for broadcasters. In addition, EVS will debut Tactiq, its modular control room interface, at IBC2025 as the gateway to its Flexible Control Room (FCR) solution. Tactiq offers software-defined control, decoupling user interfaces from backend systems for unified management of video, audio, graphics, and lighting. This enables flexible, multifunctional operator positions and supports rapid scalability. RTBF, Belgium’s public broadcaster, will be the first to deploy FCR and Tactiq at its new all-IP Media Square facility in 2026, leveraging this innovative approach for dynamic production workspaces. Lastly, EVS will showcase enhancements to its LSM-VIA replay and highlights system at IBC2025, including custom workflow shortcuts and tighter Cerebrum integration. A new Zoom capability allows immersive 1080p replays from 4K UHD footage without quality loss. Automatic 9:16 cropping and object tracking will simplify creating social media content. XtraMotion, EVS’s GenAI tool, now includes motion blur removal and cinematic shallow depth-of-field with sub-three-second turnaround. New ingest and transcoding tools, Move I/O and Move UP, will also be featured.
At IBC2025, iodyne (Stand 7.A32) is introducing Pro Data firmware 1.6, a major update that extends its advanced feature set from macOS to Windows, and Linux. For sports broadcasters and live production teams, the update delivers faster turnaround, simpler pipelines, and secure collaboration across multiple platforms. iodyne is also presenting the Pro Mini, a portable Smart Drive for field and mobile sports workflows. Features include secure encryption with Tap-to-Unlock, Customizable Digital Labels, and direct camera tethering for streamlined shoot-to-edit workflows.
LiveU (Stand 7.C19) will debut LiveU Nexus at IBC2025, a cloud-native universal gateway for digital and IP-based workflows. Nexus simplifies complex IP workflows by enabling seamless movement of IP video content to and from various platforms including SDI, SMPTE 2110, and NDI. It offers unlimited access to live feeds, transforming, routing, and outputting any stream in seconds, supporting diverse protocols like LRT, SRT, and HLS. Nexus automatically normalizes video attributes and integrates with LiveU’s cloud solutions, accelerating digital transformations and maximizing existing investments.
Matrox Video (Stand 7.B15) announces the integration of its ORIGIN Fabric into NetOn.Live’s LiveOS platform, enabling broadcasters to scale live production seamlessly across on-premises, hybrid, and cloud environments. LiveOS, an ST 2110-native solution, benefits from asynchronous media transfers between servers and applications, eliminating single-server limitations. ORIGIN Fabric provides high-performance media exchange across distributed systems, aligning with the European Broadcasting Union’s Dynamic Media Facility principles. This collaboration delivers flexible, future-ready workflows, transforming traditional broadcast hardware into modular software components and advancing the shift toward open, scalable, software-defined live production environments.
Mimir (Stand 7.A53) has announced a suite of features and tools in its cloud-native media production and collaboration platform focused around efficient and stable content creation at high speed – from anywhere. A brand-new mobile ingest app for Mimir is coming to the Android and iOS app stores. The Mimir app gives users stable, fast upload of any file as well as live streaming capabilities from a mobile device. Mimir has also enhanced its in-MAM editing tool Cutter with J-cut and L-cut, audio control and keyframes, dissolve, blurring and advanced autoframing to match desired output formats.
Pixitmedia by DataCore (Stand 7.D18) will unveil its unified platform at IBC2025, built around discovery, collaboration, data management, and orchestration to streamline media workflows. This interoperable solution helps global media organizations locate, move, and monetize data efficiently. Key features include smart indexing and metadata classification for fast search (Discovery), unified views for secure team collaboration (Collaboration), intelligent data movement and active archives for cost optimization (Data Management), and integrated pipeline automation for accelerated delivery (Orchestration).
Studio Network Solutions (Stand 7.B26) is introducing a suite of updates designed to make reviewing, archiving, storing, and sharing media faster and smarter — all from a single hub. These new announcements include the unveiling of their all new review and approval product named Outpost, LTO archiving from ShareBrowser, expanded storage capacities and training options, and more. From archive to AI to approval and beyond, Studio Network Solutions’ EVO is helping teams work faster, smarter, and more collaboratively than ever.
Studio Network Solutions (SNS) has also unveiled Outpost.cloud, an entirely new review and approval product that makes it easy for creative teams to share media, gather feedback, and keep projects moving forward, from anywhere. Outpost allows users to share video review links with any recipient via email directly from ShareBrowser MAM, the media asset manager included with EVO. Recipients can then: View the content on any device; Leave timecode-specific and ranged comments; Download shared files; Annotate with on-screen markups and drawings; Mark their review complete; See who else has completed a review; and Track progress with email notifications Outpost is currently in private beta. – 7.B26.
Telestream (Stand 7.B21) will showcase its next-generation Vantage ecosystem at IBC2025, integrating scalable AI for workflow orchestration. New AI features include captioning, speech-to-text metadata, visual QC, and content enrichment, accelerating decision-making. Enhancements to Live Capture, Live Play, and Live Schedule Pro 2.0 support ST 2110, SRT, and NDI for live production. Telestream’s hybrid deployment model offers on-premises control with cloud scalability, featuring consumption-based pricing and enterprise-grade SaaS for Dolby Vision mastering and automated QC. Advancements in the IQ Solutions portfolio for monitoring contribution and live streaming links will also be highlighted.
TSL (Stand 7.B12) will showcase workflow-driven enhancements across control, audio monitoring, and power distribution solutions, designed for interoperable, scalable broadcast and AV infrastructures. Highlights include PAM-NET audio monitoring units with ST 2022-7 redundancy for reliable IP audio, next-generation managed PDUs offering intelligent power control and remote monitoring, and NDI tally support for bridging SDI and IP workflows. TSL will also announce GTP-V1 protocol licenses for tighter integration with Grass Valley systems. Visitors can explore how TSL’s innovations enable smarter, more efficient, and future-ready media workflows across converged environments.
TSL’s (Stand 7.B12) Hummingbird is a unified, modular ecosystem of control and monitoring applications designed to streamline operations across broadcast and AV environments. Combining the strengths of TallyMan and DNF Controls, it launches with 15 flexible apps that integrate seamlessly into existing systems or form complete orchestration workflows. With support for SDI, ST 2110, and NDI, Hummingbird ensures vendor-neutral interoperability. New features include NDI Source Tally, advanced IP orchestration, and expanded protocol support, enabling efficient, low-risk IP migration. It debuts at IBC2025 on TSL’s stand and partner booths.
TVU Networks (Stand 7.B55) has launched TVU MediaMesh, a platform aimed at redefining live content access and production in the cloud by simplifying signal connectivity. MediaMesh introduces global shared memory for live video, significantly reducing configuration time. It features open APIs for customers and partners to build and innovate live production solutions, powering TVU’s SaaS applications. The platform allows seamless integration with other vendors, such as Grass Valley AMPP. TVU has also established a MediaMesh Advisory Board, including partners like Chyron, EVS, Grass Valley, and Solid State Logic, to guide its evolution.
Vitec (Stand 7.A17) will introduce its new video wall controllers to the broadcast market at IBC2025, delivering a flexible, high-performance solution for creative staging and televised video walls. Designed to support video walls of any size with multiple input options, the Fx4-Series and VSN-Series controllers enable infinite configurations for visually stunning displays, complementing Vitec’s IPTV distribution solution. Visitors to the stand can also explore the Diamond C1 chassis, the ChannelLink IP-to-IP Gateway solution, and the 4K HDMI MGW Diamond-H encoder, which now features recording as well as real-time power consumption monitoring as part of Vitec’s commitment to sustainability.
wTVision (Stand 7.C14) will showcase its future-ready media production ecosystem at IBC2025, focusing on operational control and scalability. A central highlight is their next-generation augmented reality layer, delivering real-time interactive content to mobile devices and AR glasses without apps, opening sponsor opportunities. Also featured are a data-driven graphics engine for live sports, StudioCG for journalists to create graphics in NRCS, and ChannelMaker, a cloud-ready playout automation system ensuring business continuity. Hybrid studio solutions with LED walls, virtual sets, and AR, powered by wGWall, will also be demonstrated.
Zero Density (Stand 7.B01) will debut Reality 5.6 and the Lino workflow at IBC2025. This end-to-end ecosystem powers on-air graphics, virtual studios, AR, XR, and video walls using a template-based workflow with Unreal Engine 5. The Lino workflow allows motion graphics artists to create content rapidly, even without prior game engine experience, promoting speed and creative freedom. Live hourly demos on green screen and LED stages will showcase Reality 5.6, Reality Hub, the Traxis ecosystem, and the Lino workflow, featuring discussions with industry visionaries.
