In recent years, Tata Communications Media has undergone a transformation that has made the company a lot stronger and more adaptable to the ever-changing sports-media-production industry. Whether it’s the acquisition of The Switch back in May 2023, the opening of its Los Angeles-based facility — The Switch@Victory — in March 2024, or a host of other moves, the company’s sights are set on continued growth moving forward. In addition, new and emerging technologies are being integrated into its portfolio.
Vice president & global head of media & entertainment business Dhaval Ponda runs through the company’s current approach to live sports and the larger production ecosystem, how cloud-based and AI-centric workflows are fitting into the solutions that they offer, and how trends like content consumption and content localisation are changing their business strategy.
