LiveLike, which offers an audience engagement platform and gamification engine designed to help sports organisations and media companies to enhance the fan experience, has joined SVG Europe as a Bronze sponsor.
The company powered three of France TV’s biggest sports events of the past 12 months: Roland Garros 2025, Tour de France 2025, and the Paris 2024 Olympic Games, delivering real-time fan interactivity at scale. At the Olympics, it launched the Fan Zone on France.tv, an immersive social-viewing hub featuring live chat, gamification and timeline-based engagement designed for Gen Z audiences. It garnered 2.9 million unique impressions, 715,000+ real-time messages, and a 50% increase in session duration.
By expanding this model to Roland Garros and the Tour de France, LiveLike helped France TV establish a repeatable fan engagement framework for peak moments in the sporting calendar, fuelling deeper loyalty and data-rich insights across digital and in-venue experiences.
The company has also recently powered the launch of PFL Rewards with the Professional Fighters League, a watch-to-earn loyalty programme that transforms passive viewing into active engagement. Fans earn points by watching live events and redeem them for exclusive merchandise, VIP tickets and digital collectables.
This year also marked a significant expansion in the Middle East through strategic partnerships with STC and TOD, bringing next-generation fan engagement to new markets.
Looking ahead and the company is focused on scaling AI-driven personalisation and expanding gamification capabilities across its roster of sports partners. “We’re particularly excited about upcoming activations with leading broadcasters in Saudi Arabia and Europe. Our continued investment in loyalty-driven fan ecosystems will further merge engagement, rewards and interactivity into seamless, unified experiences that transform how audiences connect with sports content,” said a spokesperson.
