LiveU acquires Oceania channel partner Pacific Live Media
LiveU has acquired its longstanding channel partner Pacific Live Media (PLM) as part of its strategy to get closer to its customers in key markets. Chris Dredge, PLM’s managing director, has been representing LiveU and its solutions for many years, supporting leading broadcasters, sports organisations, production companies and online media in Australia, New Zealand and the Pacific Islands.
The announcement follows last year’s acquisition of LiveU UK partner Garland Partners as the company increases its direct presence in specific regions. Over the past couple of years, LiveU has seen strong growth in the APAC region, especially in Australia, with increasing demand for cloud-based and hybrid live video solutions for news, sports and other live productions.
Samuel Wasserman, LiveU CEO and co-founder, said: “We’re delighted to welcome Chris Dredge and the PLM team into the LiveU family. PLM has excelled in sales, service and support of LiveU’s customers in the region. With his deep technological knowhow and passion for LiveU, Chris has played a central role in growing our business. Our joint customers are some of the most innovative adopters of our cloud-based remote production workflows worldwide. This move will help us to maximise our business potential and expand our end-to-end offerings as live events come back in full after the pandemic, facilitated by the tremendous local service and support.”
Yaal Eshel, general manager – LiveU Asia, added: “I’m very happy to welcome Chris to the APAC team and believe that his experience, knowledge and understanding of customer needs will be an asset for LiveU on both a regional and global level.”
Dredge said: “We are truly excited to join LiveU. Its best-in-class solutions have been the main growth engine for our company and coming together as one entity is the natural next step. LiveU’s technology delivers on so many levels and, as a trusted partner, we have taken great pleasure in developing innovative workflows that deliver increased production efficiency as well as a superb viewing experience. We can’t wait to see what else we can do to help customers with their live events, officially part of LiveU.”
PLM was set up in 2016 as a specialist contribution vendor with the aim of helping customers with their live media projects and problems in the best way possible. LiveU selected PLM as its sole distribution partner for the Oceania region, having partnered with Dredge for several years previously.