LiveU, AEG solution enhancing second screen for innovative Coaches Cabana venture

Coaches Cabana, a second screen venture created by Barry Switzer featuring former legendary football coaches commentating during college games, will leverage LiveU’s video-over-cellular uplink technology and AEG Digital Media’s (AEGDM) production capabilities to produce its live shows each weekend.

Paired with a lead broadcaster, each coach’s live stream will be from various locations all over the US as they provide unique insight and respond to questions from fans submitted via social media. LiveU is a leader in broadcast-quality video acquisition solutions, whilst AEG Digital Media (AEGDM) is a leading provider of live online broadcasting solutions. Together, the joint solution has been deployed for the first time in the newly launched series, Coaches Cabana.

LiveU will power the transport of HD quality video from anywhere, without the need for satellite trucks or hardwired connections by using its satellite-truck-in-a-backpack solution, and its proprietary Xtender enhanced external antennas that offer reliable transmission even in very crowded environments.

Meanwhile, AEGDM’s virtual transmission centre and end-to-end online broadcasting capabilities will ensure viewers all over the globe can tune in. Delivering Coaches Cabana required AEGDM’s end-to-end broadcast expertise in order to stream in real-time from 14 different locations around the world, while also delivering up to ten live football games to multiple websites.

“When Coaches Cabana selected LiveU to power their transmission, they asked us if we could recommend a knowledgeable and reliable production partner to produce 14 simultaneous shows each week. We immediately called on AEGDM for the project,” says Tim Prukop, head of sports and new media at LiveU. “With AEGDM as our partner, LiveU gains end-to-end event production and online broadcasting expertise from a worldwide leader responsible for bringing the largest events to online audiences. The ability to successfully deliver content from anywhere, without bringing in costly satellite trucks is an emerging need in the market, and only LiveU with AEGDM can deliver this kind of experience.”

“We are excited to partner with LiveU and expand into a new, emerging market,” says Joe Einstein, VP of operations at AEGDM. “Our expertise in delivering the highest quality digital experiences and the capabilities of our Online Broadcast Center, coupled with LiveU’s cellular uplink solution means we can begin to replace the need for satellite in many situations.”