LiveU continues to focus on sports with Gold sponsorship renewal

LiveU, a leader in live IP-video contribution, production and distribution solutions, has returned as a Gold sponsor of SVG Europe.

“We are delighted to continue once again our Gold sponsorship for SVG Europe, an essential platform that brings together the most innovative minds in sports broadcasting. The sports market remains a key focus for LiveU, where we continue to see strong and growing demand for our IP video, cloud, and remote production solutions. These technologies are transforming the way live sports content is produced – driving efficient workflows, creating more value from live video, and enabling our customers to deliver dynamic and engaging experiences to fans, especially Gen Z audiences who crave personalised and authentic content,” said Ronen Artman, VP marketing, LiveU.

Built on pioneering IP-video innovation, the LiveU EcoSystem adds efficiency and shortens workflows across the video production chain, enriching live storytelling.

Built as an interoperable IP-positive platform, the LiveU EcoSystem is a set of modular components that can be deployed and redeployed in a variety of workflows to answer every type of live production challenge. Underpinned by the company’s low-latency LRT (LiveU Reliable Transport) protocol, it adds efficiency and shortens workflows across the video production chain providing customers with high-quality live video contribution, production, and distribution solutions.

Recent innovations include the launch of video bonding technology LiveU IQ (LIQ).

Artman added: “Our LiveU IQ technology adds even more resiliency and reliability in challenging environments – such as golf tournaments in remote locations – ensuring high-quality video performance wherever the action is. Looking ahead, sports will continue to be a strategic priority as we support our customers in reaching new audiences and prepare for the 2026 Winter Games and beyond.”