LiveU names new country manager for Spain as it strengthens its presence in the country

LiveU has expanded its local presence in Spain, opening a new office in Madrid and appointing Laura Llames Romero as country manager.

Zion Eilam, regional VP of sales, EMEA, LiveU, said: “Getting closer to our customers in key markets is a priority for LiveU. Geographic proximity allows us to respond even faster and provide localised solutions with a more personalised experience across sales and on-site technical support. It’s a hugely exciting time for the company and it’s vital that we bring our customers with us.”

Llames Romero joins from MediaPro, where she was most recently commercial director of LVP (Professional Video Games League). She has vast sales and technological experience from her previous roles and is supported by an expanded sales and technical support team in Madrid and Barcelona to further increase LiveU’s local reach.

Llames Romero said: “I’m really excited to be working with LiveU. The company is constantly looking at ways to expand its local presence and with the growth we’re experiencing in the country, and the diverse nature of our customers and their requirements, it’s essential that we can satisfy their needs, quickly and accurately. Our doors are open for our customers; be they in the news, sports or other verticals like public safety or education, everyone is interested in seeing our live video technology first-hand.”

Eilam added: “Spain has been a very successful market for LiveU and is one that continues to grow, both in terms of the number of customers with which we are working and the increasing range of LiveU solutions they want to deploy. These go hand-in-hand with our expanding cloud-based services and continually upgraded range of 5G IP bonding transmission solutions.”