Live IP video solutions specialist LiveU has returned as a Gold sponsor of SVG Europe.
“We are delighted to continue our Gold sponsorship of SVG Europe – an essential platform that brings together the most innovative minds in sports video production,” said Ronen Artman, VP marketing, LiveU. “Sports remains a top strategic priority for LiveU, and we continue to see strong and growing demand for our IP-video, cloud, and remote production solutions. Today’s broadcasters are delivering multi-feeds to multi-platforms to multi-audiences – and that is now the baseline expectation at every major sporting event. Our solutions make that operationally viable, helping customers reach fans wherever they are, including Gen Z audiences who crave personalised and authentic content.”
Underpinning LiveU’s solutions is the AI-driven LiveU IQ (LIQ) video bonding solution, which ensures resilient, high-quality video performance in even the most demanding environments. The technology made its first large-scale deployment at a global, multi-venue sporting event at the Winter Games earlier this year. Broadcasters relied on LIQ to dynamically manage connectivity in some of the most demanding live production environments – from crowded arenas to remote mountain venues. Around 60% of supported sessions were transmitted using LIQ, achieving over 36% higher average bitrates and enabling consistent 4K and HDR coverage, at scale.
“Looking ahead, sports will continue to be a strategic priority as we support our customers in reaching new audiences and prepare for the summer of world football, and beyond,” added Artman.
