Magnifi returns as a Bronze sponsor of SVG Europe

Magnifi, which enables the creation of smart digital-ready videos using AI and ML technologies for enterprises across industries including OTT platforms, sports broadcasters, leagues, sports federations, esports and more, has renewed its Bronze sponsorship of SVG Europe.

“SVG Europe is a great networking space that keeps a pulse on how the broadcasting and sports space evolves,” said Geetanjali Dogra, events & content manager, Magnifi. “At Magnifi, we have enjoyed attending their events that allow for a great balance between regions, sports, and also thought leadership.”

Responding to increasing demand for automated solutions Magnifi now offers a comprehensive end-to-end platform, showcasing its innovation in generative AI sports content production and through key partnerships. Highlights include:

  • Generative AI Platform: This AI-led graphics platform uses code-based design systems and generative AI to provide fully automated, data-driven graphics workflows across all digital media asset classes. Magnifi’s Design-Systems-As-A-Service (DSaaS) integrates seamlessly with brand guidelines, delivering stunning graphics that enhance storytelling and audience engagement.
  • Adobe Premiere Pro Extension: Through its partnership with Adobe, Magnifi’s new extension for Adobe Premiere Pro enables customers to build projects faster by accessing Magnifi-indexed libraries directly within Premiere Pro. This integration streamlines the creative process, providing instant access to key moment clips and rule-based compilations without leaving the editing interface.
  • Partnership with Grabyo: This strategic partnership with Grabyo, a leading cloud video platform, combines Magnifi’s automated highlights production solution with Grabyo’s live clipping, editing, and publishing platform. This synergy empowers sports organisations to capture, edit, and publish highlight clips from live sports broadcasts efficiently and at scale, enhancing audience engagement through compelling content.

“These strategic partnerships underscore our commitment to innovation and our mission to empower creators with cutting-edge tools that simplify and elevate the video production process,” she added.

Magnifi has recently been employed by Mountain West, a dynamic intercollegiate athletics conference known for its geographic diversity and proactive engagement with NCAA governance.

Mountain West wanted to be able to cover, edit and curate multiple sports and matches simultaneously, increasing viewership, subscribers, and engagement rates for multiple games across its expansive network of over 13 schools, 10 sports, and 150 teams.

In just six months of utilising Magnifi, 1.6 million minutes of content was viewed on YouTube, up 139% on the same period the previous year, Facebook views increased by 91%, and the number of YouTube subscribers increased by 139%.

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