MAM now integrated into ToolsOnAir’s just: broadcast suite
ToolsOnAir continues the integration of Media Asset Management into their acclaimed just: Broadcast Suite of applications for broadcast video professionals. With the introduction of just:mam, ToolsOnAir’s Broadcast Suite now includes direct implementation of a set of Media Asset Management tools.
“Our customers have made it clear that modern media asset management capability is a must-have in today’s connected world,” adds Leb. “After considerable research, we determined that Cantemo MediaBox based on Vidispines’ Backbone offers the strongest foundation on which to base just:mam. It offers tremendous capability to grow and expand with our customers’ needs.”
“We believe in letting our users continue using the tools they love and are familiar with,” states Erik Åhlin, CEO and Co-Founder of Vidispine. “just:mam is a fantastic example of exactly this philosophy. Not only can ToolsOnAir’s existing customer base add asset management to their workflow, but with the ability to deploy key functions within the Adobe Premiere Pro CS6 user interface, users get what they need, using the tools they want to use. To me, this is what workflow innovation is all about.”
“One of the foundations of our vision when we started building our DAM solution was to design a flexible system which can be expanded and adapted to fit seamlessly in to existing infrastructures and workflows,” said Parham Azimi, CEO and Co-Founder of Cantemo. “just:mam is the perfect example of this vision in a real life scenario where existing and new customers to ToolsOnAir can choose to introduce media asset management capabilities to their current and future workflows.”