Manchester City launches Recast Channel to extend direct-to-fans offer
Gavin Johnson and Andy Meikle at the Recast Channel launch
Manchester City has launched its Recast Channel as part of its continued direct-to-fans content offering for followers around the globe.
As part of the agreement, City’s pre-season US Tour fixture against Bayern Munich on Saturday was made available for fans on the channel. Manchester City’s new documentary series, Together: Champions Again!, will also be co-premiered across the Recast Channel and City+ platform when released at 18:00 this evening.
The next fixture available on the channel will be the club’s charity friendly fixture against Barcelona on Wednesday 24 August.
Through this on-demand platform the club is able to offer fans an alternative option for watching content, with Recast complementing the existing City+ subscription service. It will also provide greater access to Gareth’s Taylor’s Manchester City Women’s side – as well as the chance to keep tabs on the club’s emerging talent with U18 and U23 content each season.
Other highlights will include behind-the-scenes action, including training ground clips and player and legend interviews, in addition to the full back catalogue of City+ documentaries, match action from across the years, Best of Series and Man City Esports content.
Gavin Johnson, media director at City Football Group, said: “The launch of the Man City Recast Channel is another exciting development in the club’s ongoing digital and content offering for our millions of fans around the globe. Complementing our existing City+ offering, the new Recast Channel will allow fans the flexibility and choice to watch and engage with content as and when they please.
“We were delighted to be able to show one of our pre-season tour fixtures against Bayern Munich in Green Bay live on the platform and look forward to showing our new documentary series Together: Champions Again! and the club’s friendly against Barcelona next month. We hope fans around the world access and enjoy, with plenty more content available over the coming months.”
Andy Meikle, founder and CEO of Recast, said: “Man City has grasped this opportunity to fully unlock its digital revenue potential, a forward-thinking decision that will deliver for the club andthe fans. As one of the biggest clubs in football, this is a huge endorsement for the platform. The club’s Recast Channel will complement City’s existing subscription OTT platform giving fans greater choice and control as to how they watch content, either by monthly subscription on City+ or by paying-per-view on Recast.”