Marketing legend Sir Martin Sorrell to give IBC2016 keynote

Sir Martin Sorrell, WPP. (Photo by Phil Adams)

Sir Martin Sorrell, WPP. (Photo by Phil Adams)

Global advertising and marketing guru Sir Martin Sorrell, CEO of WPP, will deliver the keynote address on Friday 9 September at the IBC2016 Conference in Amsterdam.

As one of the most respected global industry leaders, Sir Martin’s views are keenly followed on both business and macro-economic issues. In his IBC Keynote, he will talk about the trends driving rapid change in the world of media, together with the critical role of content, data and technology in the 21st-century marketplace.

Under Sir Martin’s leadership, WPP has become the world’s largest communications services group. It is in the FTSE 100 and employs some 194,000 people (including associates and investments) working across 150 companies in 112 countries. In addition to advertising and media companies, including Ogilvy & Mather Advertising, Y&R and MediaCom, Sir Martin has ramped up WPP’s investments in data analysis and advertising technology through Kantar, to better position WPP with the growing power of GAFA (Google, Apple, Facebook and Amazon).

The IBC2016 conference is entitled “Transformation in the Digital Era: Leadership, strategy and creativity in media and entertainment”. More than 300 speakers are expected to attend the IBC Conference to share insights on key issues at the heart of the entertainment, media and technology sector.

This year’s conference includes a new stream, Audiences and Advertising, which will seek to explore many of the changes and trends taking place with how people access and consume content and how all that content is paid for. Registration for the Conference opens on Thursday 26 May, with early-bird discounted rates available until 15 July.

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