Matchroom launches mobile apps for Matchroom Live with StreamAMG

Matchroom, has expanded the multi-sport Matchroom Live streaming service with the launch of dedicated mobile apps for iOS and Android.

Developed by over the top (OTT) agency StreamAMG, the native apps are available to download via the App Store and Google Play.

Matchroom Live is a global OTT service, launched in May 2020 to provide a single destination for the sport promoter’s diverse portfolio of events across 12 sports.

The platform hosts live events for territories outside of existing broadcast agreements, as well as on demand content spanning over 40 years of Matchroom’s archive for free to users worldwide.

Matchroom has also rolled out a new subscription option for live events broadcast on the platform alongside the new apps. Fans can now enjoy access to all live events available in their territory for a single monthly fee, starting with the World Snooker Championships kicking off on Saturday 17 April.

The new native apps are customised to showcase Matchroom’s unique multi-sport offering, giving fans a fast and intuitive experience across every sport and serving content tailored to the user’s territory. Built on StreamAMG’s specialist StreamPlay frontend OTT framework, the apps also offer premium features including the QuadPlay view, that displays up to four live events at once, and the ability to cast to a market-leading array of connected devices.

Barry Hearn OBE, chairman of Matchroom, commented: “We’re delighted to expand Matchroom Live with the launch of new mobile apps. The service has been a great success so far and we’re looking forward to working with StreamAMG to bring our events to even more fans around the world.”

Hugo Sharman, CEO at StreamAMG, added: “Matchroom Live is a unique project, and we’re proud to be working with Matchroom to realise their vision for the service. We’re excited to launch new iOS and Android apps to make it easier than ever for fans to enjoy the incredible array of live and on demand content available on the platform.”


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