Mavis to demonstrate the power of cloud production as it returns as a Bronze sponsor of SVG Europe

Mavis Broadcast has renewed its Bronze sponsorship of SVG Europe. The company’s flagship product, Mavis Live, virtualises the live workflow in the cloud and the full broadcast feature set is available as standard; vision mixing, sound desk, DVE, VT, instant replay and talk back. This is supported by the company’s ultra-low-latency protocol, enabling production from anywhere in the world.

Clients include BT Sport, which recently used the Mavis platform to deliver a fully cloud-based live production on linear TV as part of its Ashes 2022 programming, the EBU, ECB and PTO.

“SVG Europe is an important platform for engaging with and learning from industry leaders, experts and peers,” said Phil Watten, CTO at Mavis. “We are really pleased to renew our sponsorship for another year at a pivotal moment for cloud production. We are very much looking forward to sharing our journey, while demonstrating the power which cloud production can bring in streamlining live production workflows and improving sustainability for the sport industry.”



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