Media Links joins SVG Europe as Gold sponsor

John Smith, head of Media Links EMEA

SVG Europe is delighted to announce a new Gold sponsor in the form of Media Links EMEA. Part of Media Global Links Co., Ltd. (MGL), Media Links is an Engineering Emmy Award winner and a global leader in media and data transport over IP solutions.

“We officially launched Media Links EMEA at IBC this year,” confirms John Smith, head of Media Links EMEA. “We are now looking forward to continuing to set new standards in developing advanced video technology and cement our leadership in Ethernet- and SONET-based solutions for contribution video for our clients across the region. Becoming a sponsor for SVG Europe will enable us to work more closely with European sports broadcasters and introduce our technology to enable them make live remote production over IP a reality.”

Media Links’ solutions enable the process of remote production over IP through the implementation of IP gateways which work by allowing traditional 3DHDI/SDI and 4K broadcast signals to be encoded into an IP data stream. Sync is ensured with IP Genlock over multiple points on the network, using IEEE 1588V2 Precision Time Protocol. This space and time coding means broadcast clients can now achieve signal transport and clean switching over both local and also, more importantly, wide area networks.

Media Links’ solutions are deployed globally by broadcasters and major telcos, and have recently been used to provide live content contribution for the Sochi Winter Games and World Cup soccer, among other events of worldwide significance.

“We are delighted to welcome Media Links to the roll-call of Gold sponsors, and look forward to working with them on detailed editorial coverage and at our technology conference events during 2016 – a year which promises to be the most exciting yet for SVG Europe,” says Joe Hosken, general manager, SVG Europe.