MediaKind and Arqiva partner to create new cloud-native service

The partnership will deliver a new cloud-native, fully managed service for the aggregation, processing, and delivery of television services.

MediaKind and Arqiva are partnering to introduce a media service proposition that aims to break down barriers to cloud migration for broadcasters.

The partnership will deliver a new cloud-native, fully managed service for the aggregation, processing, and delivery of television services for any platform – broadcast and over the top (OTT) – in any region, at any scale.

The collaboration will bring together MediaKinds cloud-native encoding, multiplexing and packaging and life cycle management with Arqiva’s experience in managed service delivery spanning integration, monitoring and connectivity services.

The managed service is underpinned by a global media network, content processing software and tier-1 support and operations. It is designed to improve flexibility and remove the complexity and significant upfront costs of delivering video processing functions while accelerating broadcasters’ and operators’ adoption of cloud technology. Built on highly flexible, scalable, and reliable cloud infrastructure, the service will enable a more sustainable media content delivery.

The service will align with all industry-standard linear broadcast formats, encryption technologies, and downstream mechanisms. It will also support the latest OTT processing requirements for distributing television content on internet streaming services, with pre-integrated ad-insertion technology to monetise OTT and broadcast streams with addressable advertising.

Shuja Khan, chief commercial officer, Arqiva, commented: “We are thrilled to be combining our market-leading position as a global managed media service provider with MediaKind’s worldwide outlook as a powerful, innovative provider of media technology solutions.

“Our goal is to remove the complexities of deploying, maintaining and operating broadcast headends. The proposition will simplify cloud migration providing a truly exceptional service that offers quality, reliability, adaptability, cost-efficiency and a sustainable approach. In a media distribution world which Is becoming Increasingly complex, our mission Is to help simplify the operational burden for our customers as they navigate technology transitions.”

Boris Felts, chief product officer, MediaKind, added: “We are excited to partner with Arqiva and introduce a unique media service which tackles the core cloud migration challenges that operators and broadcasters face in the market today. Never before have two media broadcast, and streaming heavyweights worked so collaboratively to change the nature of managed video services. It means our customers’ premium assets are in safe hands.

“Our joint service offering will leverage our managed cloud application operational deployment model and provide a cost-effective means for media delivery, operations and cloud infrastructure, enabling all operators and broadcasters to focus on differentiating their service through high-value content, live events, VOD libraries, and innovative new channels.”

The new offering will be structured on a cloud-based, subscription-like commercial model, providing cost-efficient means for operators and broadcasters to pay for services as they need them.