Mediapro withdraws statement reacting to LaLiga media production and distribution deal award to HBS
Mediapro has reneged on its initial reaction to LaLiga’s decision to award the production and distribution contracts for its top two divisions to Host Broadcast Services (HBS).
On 14 April, it was announced that HBS and NVP have been selected by LaLiga to deliver media production and distribution for Spain’s Primera and Segunda Division matches for five years from the start of the 2025-26 season. Mediapro had been LaLiga’s production partner for over 20 years.
Mediapro said:
“GRUP MEDIAPRO formally withdraws and fully retracts the content of its statement issued on April 14, 2025, concerning the awarding of production and distribution contracts for the Spanish football league championship.
“We acknowledge that the statement stemmed from a premature assessment of the tender process and included claims that were not substantiated. While GRUP MEDIAPRO had confidence in the strength of its technical and financial proposal, this conviction led to a communication that, in retrospect, was neither appropriate nor accurate. We regret its tone and content, particularly given that we were not -and are not – in a position to fairly assess or compare the competing offers.
“Accordingly, GRUP MEDIAPRO clarifies that it has no grounds to assert that LALIGA’s decision was arbitrary, lacked objectivity, or was made to benefit other participants at GRUP MEDIAPRO’s expense. We did not possess a factual basis to support these assertions and should therefore be disregarded.
“Likewise, GRUP MEDIAPRO also wishes to retract any suggestion that the tender process lacked transparency or was marked by secrecy, and that its outcome could be detrimental to clubs, the competition, or broadcast quality – particularly at the start of the season. These were speculative conclusions, and GRUP MEDIAPRO regrets making them.
“Finally, we reiterate our recognition of LALIGA’s role, in collaboration with GRUP MEDIAPRO and its professionals, in establishing one of the most innovative and technologically advanced football competitions worldwide, committed to the fight against piracy and championing innovation through the introduction of pioneering solutions such as remote production, AI-driven highlights, augmented reality graphics, and live cinema-style broadcasting now adopted globally.
“GRUP MEDIAPRO regrets the earlier statement and reaffirms its respect for the integrity of the tender process and all parties involved.”
You can read the original statement here: https://www.svgeurope.org/blog/headlines/neither-fair-nor-objective-mediapro-reacts-strongly-to-laliga-decision-to-award-production-contract-to-hbs/