Mimir renews Gold SVG Europe sponsorship

The Fonn Group company Mimir has renewed its Gold sponsorship of SVG Europe.

Mimir is a video collaboration and production platform for professionals that runs in the cloud. It offers production asset management, archive, asset management, and object-store features and integrates with a wide range of AI technologies for automatic metadata enrichment.

Recent enhancements include integrating multimodal AI provider Twelve Labs directly into its interface to offer customers a human-like understanding of video content. Access to semantic search means customers can search not just on metadata tags but also on content, context and meaning – increasing the discoverability of their content.

The platform has also integrated the Zixi Software Defined Video Platform (SDVP), offering customers the advantage of leveraging the Zixi protocol directly from the Mimir interface. This enables live IP video streams from disparate remote locations to be instantly available to end-users, such as journalists and editors, with high security and low latency.

Customers include Flemish regional public service broadcaster VRT, which utilises Mimir to add scalability, flexibility and the ability to go location-agnostic to a mostly on-premises workflow. In addition, Mimir is part of Formula E’s remote production workflow for high-quality motor-racing broadcasts.

“As Mimir attracts more and more sports broadcasters, rights holders and media producers, we see SVG Europe as a key arena to interact with all those working in the intersection between sport and media technology,” said André Torsvik, EVP operations at the company.