Monterosa enables Sky Sports Pub Challenge app

Sky Business recently selected second screen innovator Monterosa to create the Sky Sports Pub Challenge app, which launched with the 2013/2014 Barclays Premier League football season.

The free downloadable app is available exclusively to pub and club goers watching live Sky Sports Barclays Premier League football in licensed venues. The free app is designed to drive profitable footfall, while also creating unique match-day experiences for pub and club goers.

Upon downloading the app, football fans can use the ‘pub finder’ to locate their nearest Sky Sports venue. On arrival, they check-in to their pub or club to start engaging in the pre- and post-match trivia and in-play predictions to score points before, during and after the match.

All questions answered correctly give players points, which accumulate during the season. The app is curated live by a Sky Sports Games Master, with Monterosa’s LViS Studio production tool and platform allowing the Games Master in the gallery or control room to control all second screen events in real-time.

Tom McDonnell, Monterosa’s commercial director, comments: ‘‘LViS Studio is made for TV producers who need to manage the second screen in a similar way to the first. Using LViS APIs Sky have made a unique app for football fans and we’re all looking forward to playing along during the season.”